Consultancy Service for Environmental Issues

With environmental issues moving rapidly up the agenda for product and service users, organisations need to meet consumers’ expectations. Rather than treating this as an obligation, we believe that businesses should regard it as an opportunity. Companies that take a credible position and communicate it successfully have much to gain.

In order to do this, it is vital to understand consumer values and motivations. Enlightenment analysts and consultants have exclusive access to the entire data resources of BMRB, in particular the TGI surveys (now across more than 55 countries) which contain a rich amount of detail on attitudes and behaviours. Using a range of techniques from basic analysis to advanced statistical methods, we have been able to assist clients in extracting valuable new findings from existing data. This means our solutions can be faster and more cost-effective than most alternatives.

What is more, these solutions are as ownable as major (and expensive) ad hoc projects – meaning that competitive advantage can be yours to own as well.

We specialise in turning numbers into knowledge with direct commercial application and are currently advising some of the world’s most sophisticated organisations on consumer insight and communication. We can, for example help you with:

• Understanding the strength of attitudes relating to ‘green’ and ethical issues, and what has changed over time
• Estimating how many consumers will be making decisions in which environmental considerations play a part – and how big a part
• Knowing how many consumers are using brands which take an environmental positioning
• Segmentation to better discern where the true commercial potential sits in the marketing of brands and services on an environmental platform (and what scale this takes)
• Creating (or re-creating) and sizing attractive targets for new product development which can be fully analysed
• Identifying synergies between these consumers, sponsors and brands, to build efficient partnerships
• Understanding what types of communication messages are likely to be well received