The products we choose to buy; the distance and the way we choose to travel; the goods and services that we elect to use; the manner in which we dispose of things – all these consumer choices have an impact upon the environment and upon climate change.
Calls have been made for major changes in consumer behaviour, and we’re beginning to see certain sectors of the population adapt in terms of the type of products they buy and the services they use. It’s clear that some groups are more receptive to change than others, and it’s therefore vital for businesses and public sector organisations to be able to identify and target the key demographics in terms of their ‘green’ attitudes and behaviour.
By acquiring a deeper understanding of the factors that drive this kind of behavioural change in different demographic groups, organisations can become more efficient in targeting their products and services to the most ‘change-friendly’ audiences, while raising awareness among audiences where there is currently less readiness to adopt greener lifestyle choices.
Organisations are also under increasing pressure to look inwardly at their own environmental impact and the ways in which this may affect their employees, their attitudes and their working practices.
At BMRB we have accumulated a considerable resource of knowledge and experience that is available to inform our approach to research projects in this field. We understand the issues, for businesses, for public sector organisations and for individuals. Our clients have included: Department for Transport, Defra, BDGworkfutures, NESTA (National Endowment for Science, Technology and the Arts), The Local Government Association (LGA), Green Fiscal Commission and the Woodland Trust.
To find out more about our portfolio of research services tailored to the environment and climate change field, please use the links to the left.
“The scientific evidence is now overwhelming. Climate change presents very serious global risks, and it demands an urgent global response” Stern Review Report on the Economics of Climate Change, HM Treasury, UK Government, 2007