Mixed Media Research and Insight

We provide research and insight that informs planning decisions across the multitude of different media options available to advertisers.

We help the leading media owners to demonstrate the value of their cross-media audiences to advertisers.

We work with the leading advertising agencies to optimise their cross-media planning capabilities.

We have a wealth of experience in this area, including:

• Using TGI Net to understand the total, cross-media audiences produced by web sites and print

• Experimental designs to understand the role that different media play in a mixed media campaign.

• Working for a leading newspaper title to understand what online advertising adds to a print campaign.

• Using research to devise the best media plan for a specific target and brand. We have conducted many different qualitative and quantitative projects to understand which media will be best to communicate brand objectives from household products to business flights.

• Linking proprietary segmentations to TGI to allow more sophisticated targeting. From the very simplest attitudinal clusters to wide ranging studies such as Mindshare’s 3D to OMD’s Communigraphics, which combine social and attitudinal segments with media consumption.

• Diary studies of media use throughout the day and week. Sometimes among specific audiences such as kids, people living in digital homes or business people. Again, we often link these to TGI to create powerful analysis tools.

Contact us now to discuss your research requirements.