Specialist research and insight for the Out Of Home (OOH) media sector

We help the leading media owners to increase their audience share and demonstrate the value of these audiences to advertisers.

We work with advertising agencies to optimise their media planning capabilities.

At BMRB, we have the resources and expertise to provide you with research solutions that are tailored to your needs and budget. The breadth of issues and constant invention in this area of media is matched by our creativity in designing your research.

We offer a range of qualitative techniques such as focus groups, observation and vox pops. In quantitative studies, we have explored campaign effectiveness through to overall perceptions and performance of different out of home media.

Issues that we have worked on include:

• Exploration of how people view out of home media
• Comparison of OOH with TV and press adverts
• Exploration of perceptions about size of poster format
• What impact does environment have and does it help or hinder ad effectiveness?
• Profiling of Airport traffic by attitude and behaviour
• Mood states during journey through an airport
• Synergy of product category with environment

Contact us now to discuss your research requirements.