Postscript – Syndicated TGI Recontacts

Find the edge! Postscript delivers you a real advantage over your competitors.

"Postscript provided us with a cost-effective solution to quantifying our Big Britain research, and has allowed us to track changes with the Big Britain audience over time." Kate Rutter, BBC Magazines.

Postscript enables you to ask your own survey questions to TGI respondents, have your results merged with TGI and delivered to you as a single dataset. By merging bespoke information about your products or services with the full breadth of TGI data, Postscript can provide you with insights into your markets that your competitors can only dream of.

It is the most cost-effective way of linking custom data with TGI. The service runs quarterly and is available exclusively to full subscribers of GB TGI.

This is a specialist type of omnibus survey in that several sets of questions can be asked as one questionnaire. This means that costs are shared between clients, making it extremely cost effective.

Your questions and results will remain completely confidential. For your convenience, your results will be available via Choices, Telmar or IMS.

Your Postscript research will be:

• Confidential
• Easy to commission
• Convenient to use
• Affordable
• Fast

Examples of how Postscript is used:

• Segmentations
• Pricing
• Concept testing and purchase intentions
• Product launches
• Extending brand knowledge
• Brand perceptions
• Advertising recall
• Market sizing
• Usage and awareness

How it works:

We recontact by telephone a nationally representative sample of 2,000 respondents drawn from the latest rolling GB TGI and ask them your questions.

Your survey results are then merged with TGI and provided to your bureau.

Rates:

A simple yes/no question is £1,125

A standard question with up to 12 pre-codes (20 seconds of interviewing time) is £1,420

For longer attitude statement-type questions:

• 3 attitude statements would be £2,840
• 6 attitude statements would be £4,260
• 9 attitude statements would be £5,680

If you use Choices then there is no extra cost for data delivery in this format. IMS and Telmar customers please note that your bureau may charge for the data to be loaded onto your system.

Postscript Schedule 2008:

Q1

Q2

Q3

Q4

Space on Postscript is strictly limited and is available on a 'first come first served' basis.

Contact us now to book your questions or to find out more.