Press Launch Service

BMRB's Press Launch Service provides all the research you need to have the best chance of a successful new title launch. From identifying the market needs, through testing ideas, to readership research, the Press Launch Service is designed to help you reduce the risk of your launch.

Typically, a project uses one or more of the following steps.

PRE-LAUNCH

Step 1: Market Evaluation Omnibus or ad-hoc studies where existing market data is unavailable

Step 2: Concept testing Qualitative research by our experienced team to explore in depth the initial reaction of potential readers.

Step 3: Testing the Execution Qualitative and quantitative research providing specific feedback and information for you to refine the new publication.

POST-LAUNCH

Step 4: Early Readership data Right from the week of launch, we can provide an immediate measure of awareness, purchase & readership of the title

Step 5: Link with TGI data If you are a TGI subscriber, we can link the readership questions asked in step 4 above with matched full TGI data. You and your sales teams can access this unique database through your bureau.

The Launch Service is not a formulaic approach; it might be that just one of the steps is sufficient to give you the edge. Whatever we do will be tailored to suit you.

Contact us now to discuss your research requirements.