Specialist research and insight for the newspaper and magazine publishing sectors

We help the leading media owners to increase their audience share and demonstrate the value of these audiences to advertisers.

We work with advertising agencies to optimise their media planning capabilities.

We conduct research across a number of press sectors: consumer magazines, customer magazines, trade press, national newspapers and regional newspapers.

Experience for publishers and advertising agencies includes:

Reader panels

• Managing a suite of reader panels for Associated Newspapers and conducting the research among the panellists. These include the Urban Life (Metro), London Voice (Evening Standard) and MyLife (Daily Mail and Mail on Sunday) panels.
• Setting up a small-scale tactical panel among readers of a women’s magazine.

Audience insight

• Measuring the readership of niche and trade titles
• Contract publishing: do people really read customer magazines? Are they valued?
• Adding to basic readership data, e.g. quality of reading, reader engagement
• Relationship between on-line and traditional publications
• Understanding key audiences for specific titles and genres e.g. parenting titles, men’s lifestyle magazines and newspaper supplements
• Loyal and lapsed readers.

Brand and product development

• Providing an understanding of the market for a national newspaper title via attitudinal and behavioural segmentation study
• Exploring the potential for new launches and providing early readership data for new titles (see our Press Launch service)
• Evaluation of redesign / relaunch for magazines and newspaper supplements
• Cover design and impact
• Editorial evaluation and tracking
• Exploring the brand values of media properties and how they stretch across different media platforms.

Media effectiveness

• An investigation of newspaper advertising effectiveness exploring size, position and use of colour for the Billett Consultancy.
• The relative effectiveness of different ad positions within specific titles.

BMRB has acknowledged expertise in the field of readership research and jointly runs the Worldwide Readership Symposium every two years. In addition to numerous studies that have been conducted for many different publishers, we are also one of only two agencies to have ever conducted the National Readership Survey. We currently have the contract for the national medical readership survey, JICMARS, which covers GP’s readership of medical publications.

Contact us now to discuss your research requirements.