Specialist research and insight for the radio sector

We help the leading media owners to increase their audience share and then demonstrate the value of theses audiences to advertisers.

We work with advertising agencies to optimise their media planning capabilities

BMRB can provide custom and syndicated research, depending on your requirements.

Our syndicated TGI wavelength product adds to the demographic data available on commercial radio. In addition, BMRB has the resources and expertise to provide you with custom research solutions that are tailored to your needs and budget.

Here is some of our experience within the Radio industry:

Regional Licence Applications

We have worked on many major regional licence applications. This has often involved a qualitative concept development stage, followed by a quantitative test within the TSA region. Using our MMCAPI (Multi-media Computer Aided Personal Interviewing) system, we can play a clip of the radio station concept to potential listeners to gauge an accurate measure of interest. Alternatively, we can test a couple of different clips and identify a winning concept.

Kid’s Radio

We have successfully adapted our licence application research experiences to test out a concept for a radio station just for kids.

Advertising Evaluation

Through our Target Samples service we are able to identify listeners within your station’s TSA. We can test prompted awareness by playing the advertisement to listeners through our telephone interviewing system.

Contact us now to discuss your research requirements.