Target Samples for the Media Sector

Target Samples is the most robust, cost effective and practical source of media research samples available in GB.

Target Samples saves you having to find a narrowly defined sample yourself, thereby saving you time and money.

Target Samples is uniquely available through BMRB and is a database of over a million individuals, gathered using the highest quality research fieldwork and carrying more detail than any other access database in Britain.

This database is made up of the records of respondents whom we have interviewed on our omnibus survey in the past. Details of these individuals are stored along with a wide range of demographic characteristics. In addition, the 30,000 a year or more who have also completed a TGI or Premier questionnaire carry many behavioural or attitudinal characteristics from those surveys.

Key benefits of using this sample:

• It is taken from a huge pool of highly classified respondents, so you can go directly to the type of respondent you need

• It is derived from original fieldwork of the highest quality, so you can rely on the results

• Re-contact surveys amongst TGI sample allow the survey results to be merged with TGI data enabling TGI subscribers to create an enormously powerful bespoke database for themselves.

Definitions of such groups are almost endless but they could include:

• Mothers with children under 5
• Champagne buyers
• Internet users
• Satellite/cable receivers
• Readers of specific newspapers or magazines.

Contact us now to discuss your research requirements.