Specialist research and insight for the television sector

BMRB has the resources, expertise and experience to produce actionable research solutions for TV issues.

We help the leading media owners to increase their audience share and then demonstrate the value of theses audiences to advertisers.

We work with advertising agencies to optimise their media planning capabilities.

We have considerable experience of carrying out a broad range of research within the television sector:

Quality of Viewing, Viewer Engagement and Advertising Effectiveness

We have researched audiences ranging from ‘businessmen’ to ‘multi-channel television viewers’. In many cases we have re-contacted TGI respondents providing end users with results they can analyse by the full range of TGI variables as well as the questions from our clients’ own bespoke survey.

Image studies

We have carried out both ad-hoc and continuous tracking studies looking at the image of television channels relative to their competitors.

Research for new channels

Using a combination of ad hoc quantitative, qualitative and omnibus research we evaluate the market for new channels, test new channel concepts and provide data on viewing from launch. If you are a TGI subscriber we can link viewing data with full TGI data.

Digital and Interactive TV

Subscribe to the Interaction Monitor to benefit from the most detailed survey of TV interactivity available in GB.

Contact us now to discuss your research requirements.