TGI Net

TGI Net will inform your marketing strategy by enabling a truly in-depth understanding of your target audience’s internet behaviour.

TGI (Target Group Index) is the original and pre-eminent single-source marketing and media survey.

Analyse niche groups

Easy to use

Analysis is identical to TGI so users can get the maximum from the data straight away.

For those new to TGI, the data is available though a range of analysis software. Choices, BMRB's proprietary analysis software, is very easy to use and fully supported with training and a helpdesk facility.

Broadest coverage of any internet survey

TGI Net is a fusion of two industry-leading datasets, Internet Monitor and TGI.

Internet Monitor gives a detailed and reliable picture of the GB internet market.

TGI provides an unrivalled breadth of data on a sample of c. 25,000 adults in Britain every year, covering product and brand usage, lifestyle and media consumption.

For example, TGI includes 4,000 brands, in 500 markets across the following consumer markets:

• Appliances and durables
• Clothing
• Confectionery
• Drink
• Financial Services
• Food
• Holidays and Travel
• Household Products
• Leisure
• Motoring
• Pharmaceutical and chemists products
• Shopping
• Tobacco
• Toiletries and cosmetics

TGI Net is the only data source available which enables you to cross-analyse any questions within the following topic areas:

• Internet behaviour and intended behaviour
• Attitudes towards the internet
• Products and brand usage
• Leisure activities
• Attitudes
• Factors that motivate purchase
• Media consumption
• Demographics. Broadband take-up and intended adoption.

1. E-commerce - what users are browsing for and buying on-line, how much they are spending, what they intend to buy online, on-line auctions, awareness and recency of visits for retail and travel sites. Rating of service when last bought online. Barriers to online shopping. Attitudes to e-commerce.

2. Recruitment - awareness and recency of visits to recruitment sites. Involvement with online job-seeking.

3. Banking – whether people bank online, who with, how they rate the service, barriers to banking online, financial products which people browse, arrange and intend to arrange online. Awareness of companies offering financial services online. Financial websites aware of and visited.

4. Websites - activities and genres of sites visited. Awareness and recency of visits for high-traffic sites (including brand sites, portals, targeted portals, search engines, newspapers and other media owners’ properties). Email and IM services and premium content. Social networking sites.

5. Advertising – how people discover sites. Attitudes to online advertising. Types of adverts that prompt site visits, offline purchases and online purchases.

6. Media Consumption – attitudes towards the internet, adoption and intended adoption of interactivity via mobiles, PDAs and TV. Offline media including press, TV, radio, cinema. Media diary.

7. Demographics – gender, age, social grade and region.

Contact us now to discuss your research requirements.