Britain’s love of sport: Latest data findings

An update from BMRB’s TGI Sport+ Survey, September 2008.

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Online Olympics goes mainstream

More than 10 per cent of 16-64 year olds watched either live or highlights coverage of the Beijing Olympics on the internet, according to a survey by research consultancy BMRB.

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High quality service

To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The fourth in this series of articles is by our former managing director, Richard Silman, who worked at BMRB from 1990 until 2001.

High quality service . . . . and no, I am not referring to Rafael Nadal at Wimbledon (or will it be Federer in Beijing?).

In the early part of the last century my grandmother spent a number of years ‘in service’. Maybe that…

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Not Insight but Foresight

To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The third in this series of articles is by our former chairman, John O'Brien, who worked at BMRB from 1983 until 2004.

I have been growing steadily annoyed at the slow re-branding of market research as Consumer Insight. The image conjured up is one of a prophetic character who, when faced with a mountain of survey research data, can magically extract that gem of knowledge and re-direct…

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Research training and the pursuit of insight

To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The second in this series of articles is by Malcolm Rigg who was at BMRB from 1999 until 2004 firstly as Director of Social Research and ultimately as Managing Director.

How often do we hear the word insight? All clients want it. Researchers claim they provide it. But no one seems able to say what it is, where it comes from or how we acquire it.

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Olympic brand must engage young Britons, to deliver for legacy and sponsors

Almost a quarter of British adults, 11.7m people say they are very likely to follow coverage and results from Beijing next month. This is likely to translate into a large core audience for the BBC, with a further 9 million quite likely to dip into coverage.

Nevertheless, research findings from BMRB’s TGI Sport+ survey suggest that the Beijing Olympics is struggling to engage with younger audiences in Britain, that it aspires to reach for both social and commercial reasons.

Among 15-24s, only 15% are very likely to follow, compared to intention scores of 21% for Euro 2008 and 27% for…

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