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Online advertising influence far more prevalent in Spain than other Western European countries, BMRB’s new TGI Net Europa survey shows
Spanish adults are a third more likely than other internet users in Western Europe to admit that online adverts influence the brands they buy, data from BMRB’s new TGI Net Europa survey reveals.
With online advertising an increasingly dominant medium in its own right and the internet used more and more as a forum for consuming other media, there is a growing need for pan-European planners and media owners to understand how internet use can most effectively be exploited…
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A panel of independent research experts will today present a paper which sets out the scientific basis for the main phase of the independent evaluation of front of pack nutritional signposting in the UK.
This paper will include some insights from the initial qualitative work, which explored how people actually use FOP labels. It concentrates on findings that are most relevant to the design of the next phase - the quantitative study which will provide information about the elements of the signposting schemes currently in use, and identify which are most effective in helping consumers make informed food choices. This…
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The third annual Food Miles study, an independent survey by the British Market Research Bureau (BMRB), reveals that while awareness of the environmental impact of buying imported foods is still improving, the increase in cost of food is beginning to affect people’s green attitudes.
The good news is that people’s awareness of the concept of Food Miles has escalated to 66% (from 59% in 2007 and just 36% in 2006), and the proportion of shoppers who regularly buy British grown fruit and vegetables continues to rise – it is now 54% (up from 50% 2007).
This new BMRB…
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Over five and a half million adults in Britain claim to be ‘very likely’ to follow this month’s Ryder Cup, data from BMRB Sport reveals. They represent an extremely lucrative group to advertisers, being twice as likely as the average adult to have an income of £50,000 or more and almost 50% more likely to own their home outright. In addition, they are far more likely than the average to be ‘Empty Nesters’, (aged 55+, married, but do not live with son/daughter), with resulting improvements in disposable income.
Ryder Cup enthusiasts are also 31% more likely than the average adult…
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Segmenting your audience is one of the ways you can drive research findings through your business. Getting closer to your audience in this way sparks the imagination and brings research alive. Too often a significant amount of budget and effort goes into a segmentation project for little return.
Follow these steps to ensure your segmentation is successful:
Utilise what you know. Already available syndicated data sources or previous ad hoc research can lay the ground work for your segmentation. Prioritise your applications. Define the scope of your segmentation. An ambitious, all-encompassing segmentation may be unrealistic and fail to deliver…
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The recent ABCe figures give the latest audience numbers for hits to newspaper websites. The Guardian website achieved 8.5 million unique users in the UK in June – the highest number for a newspaper site. Telegraph.co.uk recorded the biggest increase year-on-year, rising to 6.5 million unique users in the UK.
As impressive as these figures are, they only tell half the story. Not only are large numbers being reached through newspaper websites, they are also generating attractive audiences in their own right which show marked differences from the readership of printed titles.
Younger and more upmarket
Analysis of…
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Online advertising influence far more prevalent in Spain than other Western European countries
