To filter the news stories below to just the area you want, please choose a category from the drop-down list. Want to search on a keyword? Please use the search box to the right.
On UK Older People’s Day new research reveals a rich variety of knowledge, culture and practical know how being passed down through families.
Family history, practical skills, stories and recipes top the list of hand-me-downs, with nearly three quarters (73%) of people saying this knowledge is more likely to be held by their grandparents’ generation rather than their own.
There’s an appetite to keep this knowledge alive with over three quarters (77%) of us worrying that it may die out.
For fixing, making, providing or entertaining from scratch, our older friends and relatives can be a great source of practical…
Click here to read more and comment
Online advertising influence far more prevalent in Spain than other Western European countries, BMRB’s new TGI Net Europa survey shows
Spanish adults are a third more likely than other internet users in Western Europe to admit that online adverts influence the brands they buy, data from BMRB’s new TGI Net Europa survey reveals.
With online advertising an increasingly dominant medium in its own right and the internet used more and more as a forum for consuming other media, there is a growing need for pan-European planners and media owners to understand how internet use can most effectively be exploited…
Click here to read more and comment
A panel of independent research experts will today present a paper which sets out the scientific basis for the main phase of the independent evaluation of front of pack nutritional signposting in the UK.
This paper will include some insights from the initial qualitative work, which explored how people actually use FOP labels. It concentrates on findings that are most relevant to the design of the next phase - the quantitative study which will provide information about the elements of the signposting schemes currently in use, and identify which are most effective in helping consumers make informed food choices. This…
Click here to read more and comment
The third annual Food Miles study, an independent survey by the British Market Research Bureau (BMRB), reveals that while awareness of the environmental impact of buying imported foods is still improving, the increase in cost of food is beginning to affect people’s green attitudes.
The good news is that people’s awareness of the concept of Food Miles has escalated to 66% (from 59% in 2007 and just 36% in 2006), and the proportion of shoppers who regularly buy British grown fruit and vegetables continues to rise – it is now 54% (up from 50% 2007).
This new BMRB…
Click here to read more and comment
Over five and a half million adults in Britain claim to be ‘very likely’ to follow this month’s Ryder Cup, data from BMRB Sport reveals. They represent an extremely lucrative group to advertisers, being twice as likely as the average adult to have an income of £50,000 or more and almost 50% more likely to own their home outright. In addition, they are far more likely than the average to be ‘Empty Nesters’, (aged 55+, married, but do not live with son/daughter), with resulting improvements in disposable income.
Ryder Cup enthusiasts are also 31% more likely than the average adult…
Click here to read more and comment
Segmenting your audience is one of the ways you can drive research findings through your business. Getting closer to your audience in this way sparks the imagination and brings research alive. Too often a significant amount of budget and effort goes into a segmentation project for little return.
Follow these steps to ensure your segmentation is successful:
Utilise what you know. Already available syndicated data sources or previous ad hoc research can lay the ground work for your segmentation. Prioritise your applications. Define the scope of your segmentation. An ambitious, all-encompassing segmentation may be unrealistic and fail to deliver…
Click here to read more and comment
Research reveals older people have the know-how
