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The recent ABCe figures give the latest audience numbers for hits to newspaper websites. The Guardian website achieved 8.5 million unique users in the UK in June – the highest number for a newspaper site. Telegraph.co.uk recorded the biggest increase year-on-year, rising to 6.5 million unique users in the UK.
As impressive as these figures are, they only tell half the story. Not only are large numbers being reached through newspaper websites, they are also generating attractive audiences in their own right which show marked differences from the readership of printed titles.
Younger and more upmarket
Analysis of…
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Each quarter BMRB Media share Fast Facts on a different media sector. This time: Internet
There are 30 million Britons aged 15+ who have used the internet at home on a computer in the past month.
27.4 million internet users have a broadband connection at home and 12.8 million have used a wireless connection at home.
5.6 million GB adults view blogs once a month or more.
1.8 million GB adults have ever used a podcasting service.
12.2 million internet users agree with the statement “I value the opportunity to add my own content/views to a website”
Source: Internet Monitor,…
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Despite media coverage, public attitudes to the UK economy have changed little over the last three months
According to new research from the British Market Research Bureau, during May 2008, 55% of the public believed that the UK economy was either in, or on the verge of, recession. By late July this figure had only increased to 56%. Around a quarter (23%) expected a small downturn over the next year.
Attitudes to Media
Perhaps not surprisingly 61% believe public concern over the “credit crunch” is being driven by extensive negative media coverage while only 24% agree that media coverage of…
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An update from BMRB’s TGI Sport+ Survey, September 2008.
Click here to download the presentation
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More than 10 per cent of 16-64 year olds watched either live or highlights coverage of the Beijing Olympics on the internet, according to a survey by research consultancy BMRB.
Read more on the SportBusiness.com website
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To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The fourth in this series of articles is by our former managing director, Richard Silman, who worked at BMRB from 1990 until 2001.
High quality service . . . . and no, I am not referring to Rafael Nadal at Wimbledon (or will it be Federer in Beijing?).
In the early part of the last century my grandmother spent a number of years ‘in service’. Maybe that…
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Online changes the profile of media owner audiences
