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Almost three-fifths (57%) of Sky digital viewers subscribe to a premium channel such as one of the Sky Sports channels or Sky Premier (film channels). This compares to a third of cable viewers.
Also, around three-fifths (59%) of Sky digital viewers have ever paid to watch any pay-per-view channels since they first had access to digital TV.
In comparison, just under half (47%) of cable digital customers have done so. The proportion paying-to-view has changed little since the start of 2002.
Films are the most often paid for ‘event’ with around four-fifths (79%) of digital…
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As the nights get longer and colder in the months leading up to Christmas, many of the year’s biggest films are released. This year we’ve got the latest James Bond, Harry Potter and Lord of the Rings all being released at about this time. As such, it can be a good time of year to reach large numbers of people through the medium of cinema.
Latest TGI data tells us that 14% of adults (those aged 15 or over) go to the cinema once a month or more, 30% go less than once a month but at least…
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Sue Brooker explains the growing importance of social research.
As someone who has been on both sides of the fence, I am often asked what is the difference between social research and market research. My answer is that at a basic level, the two are very similar. The skills you need are an understanding of the theory and practical application of survey and sample design; you need to know how to write an unbiased questionnaire which will answer your survey objectives; you need to understand how to analyse and interpret data; and you need to differentiate between the facts…
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The concept that ‘not all housewives are female’ was one that took some time for the industry to fully take account of within its main media measurements. TGI began to specifically research and report on the ‘male housewife’ ten years ago. With hindsight it is probably always a preferred route to simply ask the respondent about actual behaviour (in this case ‘household shopping’) and to segment accordingly. Otherwise the researcher is imposing a presumption, and sampling according to that, rather than on the basis of reality.
Up until this year the data shows that, while female housewives had increased in…
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Sue Brooker, Head of Social Research at BMRB, has prepared some frequently asked questions to help you when you are writing a research brief.
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The Census missing million is a real concern, reports BMRB Social Research head Sue Brooker
Ever found yourself in the position where the findings of your survey are not quite what you expected, and some convincing interpretation and explanation is required? That’s what Len Cook, Registrar General for England and Wales, had to do for the biggest survey of them all, and in the most public forum.
First findings from the quarter of a billion pounds 2001 Census, indicate that the total population of the United Kingdom is 58,789,194. This is 1 million fewer than anticipated…
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