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To better understand e-commerce, BMRB classify net users by their attitudes to online shopping.
We have generated six attitude-based mutually exclusive typographies of roughly equal size.
At the most bullish extreme, there are the ‘carefree spenders’ who, for example, would consider spending more than £500 on a single online purchase and do not tend to be motivated by price issues. These shoppers have very few reservations about shopping online.
Then there are the ‘confident brand shoppers’ who are happy to buy online as long as they are buying well-known brands from a well-known site.
There are also the ‘bargain hunters’.…
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The so-called ‘congestion charging’ for vehicles entering Central London is just a few months away (17th February 2003). Its impact could be far-ranging with regard to the economy of the capital and to the media owners who rely on those population flows to provide their audiences.
Overall the scheme is reported to be seeking to persuade 15% of commuting drivers to switch to public transport – a move which, it is hoped, will reduce vehicle delays by between 20 and 30%. Transport for London are, for instance, predicting that some 2% of motorists will switch to the Tube.
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The BMRB National Employee Survey 2002 looked into UK employees’ attitudes to work.
Some interesting difference were highlighted between the public and private sector, and these were covered by David Turner, Employee Correspondent for the Financial Times.
http://www.ft.com
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Given the current economic climate you might expect that workers would be more likely to want to hang onto their current job but the second National Employee Survey from WPP owned BMRB International reveals exactly the opposite.
The number of staff likely to leave their job has almost doubled since 2000, from 12% to 21%. And, with a further 26% of staff who are only ‘somewhat likely’ to be around in two years time, employers look to be in big trouble.
The research shows that one worker in four (24%) is currently actively seeking another job and…
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Joint Industry Committee research (JIC), funded by various mixes of media owners, advertisers and media agencies, are each highly specialised in researching one media. This allows them to provide the industry with the definitive size and demographic profile of that medium and its components. Herein lie the two major limitations of JIC research. The first is that the data they provide is media-specific and therefore impossible to compare across media within a single source database. The second limitation is that audience demographics, whilst absolutely necessary, are not usually sufficient. Advertisers want to reach people of certain demographics, true, but if…
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Of all the recent advances in the field of in-home entertainment systems, the DVD player is surely one of the most prominent and impactful. But how speedy has its adoption by consumers been, what growth can we foresee for the future and how comfortably does it sit alongside what is - in some respects at least - its rival, the VCR? Recently released data from TGI offers us a valuable insight.
Since DVDs were first measured on TGI in the data released in spring 2001, the penetration of DVD player ownership has almost doubled. Back in spring last year…
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Monthly magazines and attitudes to online shopping
