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Very often the most critical group marketers wish to reach are those in the high social grades, as they are likely to be the most profitable customers. There was a time when this market was taken as the ABC1 market, for sample size reasons. However, over the last 20 years or so, social and ...
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Placing advertising in a medium according to the environment in which it will appear is a long established principle and may be especially prevalent where the audience is being targeted for their role as opinion formers. However overall opinions of a medium, based upon big enough sample sizes ...
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More than a quarter of people who drive in or around central London say they will avoid driving in the charge zone altogether after the introduction of the congestion charge this week.In total, 50 per cent of those who drive in central London say they will drive in less frequently or not at all. ...
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The’objective quantitative’ and ‘intuitive qualitative’ branches of research have traditionally worked separately, but the demand for data that is immediately actionable is forcing the industry to integrate the two schools of thought, says Alicia CleggMost professions like to project an image. ...
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During the winter months, many people make an effort to get away from the British weather and take a holiday abroad. According to latest TGI data, 10% of adults claim to have taken a holiday in the December to February period in the last 12 months. As one would expect, this is still way behind ...
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Almost three-fifths (57%) of Sky digital viewers subscribe to a premium channel such as one of the Sky Sports channels or Sky Premier (film channels). This compares to a third of cable viewers. Also, around three-fifths (59%) of Sky digital viewers have ever paid to watch any pay-per-view ...
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As the nights get longer and colder in the months leading up to Christmas, many of the year’s biggest films are released. This year we’ve got the latest James Bond, Harry Potter and Lord of the Rings all being released at about this time. As such, it can be a good time of year to reach large ...
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Sue Brooker explains the growing importance of social research.As someone who has been on both sides of the fence, I am often asked what is the difference between social research and market research. My answer is that at a basic level, the two are very similar. The skills you need are an ...
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Social Grade A
Quarter of London drivers will avoid congestion charging zone
Two Worlds Collide - integrating both quantitative and qualitative research
The right balance