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NSPCC appoints BMRB for largest study of child maltreatment in UK

BMRB has been commissioned by the NSPCC to undertake the largest study of child maltreatment ever conducted in the UK. The Survey of Children's Safety and Victimisation will interview 6000 respondents during 2009, and will focus on young people aged up to 24, with parents responding on behalf of the youngest children.

‘The NSPCC is very pleased that BMRB has been contracted to do this important survey,’ said Lorraine Radford, head of research at NSPCC. ‘We urgently need to know more about the current prevalence of violence and abuse to children and young people in the UK. We are…

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Published on: Oct 24th 2008 in Social | Comments (0)

Qualitative recruitment: If it’s based on the wrong people, it’s all futile!

Working in social research brings diverse subject matter, often involving challenging and very niche respondent groups – in other words they are hard to reach! Nowhere is this more true than in qualitative research. We’d like to take the opportunity to shine the spotlight on our recruitment team, whose efforts to make sure we get to interview the correct people ensure the calibre of our qualitative research.

At BMRB Qualitative, we’ve developed a closely integrated recruitment and research process in-house rather than using external recruitment agencies. Our in-house recruiters and the field team work side by side from project conception,…

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Published on: Oct 13th 2008 in Social, Newsletters, Aspects | Comments (0)

Questionnaire experiments: Response method and scale effects

Finding ways to reduce social desirability bias has long been one of the biggest challenges for researchers when designing questionnaires. The theory goes that while most people want to be ‘good respondents’ and provide the information that is asked for, they also want to appear to be ‘good people’ and so will try to represent themselves to the interviewer in a way that reflects well on themselves. Therefore, when asking about socially desirable (or undesirable) attitudes or behaviour it is important to design questions in a way that reduces the likely level of social desirability bias.

‘Green’ behaviour is one…

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Published on: Oct 13th 2008 in Social, Newsletters, Aspects | Comments (0)

New opportunities, traditional values

To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The fifth in this series of articles is by our former chairman, Tim Bowles, who worked at BMRB from 1986 until 1995.

I worked at BMRB from 1986 to 1995 and it changed my professional life. More specifically, I was the Chairman of the company, as part of my job as Chief Executive of MRB Group, part of first JWT Group and then WPP. It changed my…

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Published on: Oct 7th 2008 in 75th anniversary | Comments (0)

Older people let down by NHS primary care services

NHS primary health care services are still letting older people down, even though they are the main adult users of the NHS, according to a new report out by Age Concern.

Many primary care health services like chiropody and basic foot care have been drastically cut over the years by Primary Care Trusts across the country as a way of slashing budgets to save money.

The report ‘Primary Concerns’ highlights the fact that older people use GP practice services more than younger adults; however nearly one in five 65-74 year olds are still experiencing difficulties in getting an appointment…

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Published on: Oct 3rd 2008 in Over 50s | Comments (0)

Research reveals older people have the know-how

On UK Older People’s Day new research reveals a rich variety of knowledge, culture and practical know how being passed down through families.

Family history, practical skills, stories and recipes top the list of hand-me-downs, with nearly three quarters (73%) of people saying this knowledge is more likely to be held by their grandparents’ generation rather than their own.

There’s an appetite to keep this knowledge alive with over three quarters (77%) of us worrying that it may die out.

For fixing, making, providing or entertaining from scratch, our older friends and relatives can be a great source of practical…

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Published on: Oct 1st 2008 in Omnibus, Over 50s, Press Release | Comments (0)

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