Metro appoints BMRB for Urban Life 2009
BMRB has been commissioned by Metro to undertake Urban Life 2009. Urban Life is an online panel survey of Metro readers.
The survey results help generate unique insights on their target audience; in particular their behavioural patterns, their thoughts on topical, newsworthy events and their perceptions of brands, products and services. Urban Life was launched in 2002 and BMRB and Metro have been working together on this project since its conception.
Insight Executive, Gemma Hardy commented, "we are very happy to be working with BMRB for the 8th year running. Their wealth of knowledge and experience of the project, combined with their focus on keeping the panel engaged and responsive, make BMRB an excellent research partner. We feel that both partners (Metro and BMRB) strive to understand each others' workloads and deadlines and this also makes for a good working relationship".
