BMRB Omnibus used for ‘first’ major survey of Pre-Paid Cards in GB

Pre-Paid Cards look like being one of the next 'big things' in the world of financial transactions. Hailed as heralding the ‘death of cheques’ and the ‘end of cash’, they are already in widespread use as payment to ‘the financially excluded’. Such bodies as The Department of Work and Pensions are seriously looking at how to use these for Benefits Payments.

At the recent Pre-Paid Cards Conference (sponsored by MasterCard and Visa), Nick Philp of BMRB presented what is believed to be the first substantial piece of quantitative research into usage of these cards. The research was a joint venture between conference organisers VRL Knowledgebank and BMRB Omnibus. BMRB were the only market research company to have a presence at this event.

The research was conducted to a sample of 3000 GB adults using the BMRB Online Omnibus Survey. Should any WPP Companies be interested in finding out more about the research into this growth market, contact Nick Philp, Omnibus Unit Head, BMRB on .

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