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To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The fifth in this series of articles is by our former chairman, Tim Bowles, who worked at BMRB from 1986 until 1995. ...
High quality service
To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The fourth in this series of articles is by our former managing director, Richard Silman, who worked at BMRB from 1990 until 2001.
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Not Insight but Foresight
To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The third in this series of articles is by our former chairman, John O'Brien, who worked at BMRB from 1983 until 2004.
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Research training and the pursuit of insight
To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The second in this series of articles is by Malcolm Rigg who was at BMRB from 1999 until 2004 firstly as Director of Social Research and ultimately as Managing Director.
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Art, Science, Fragments and Segments – All in a Day’s Work for the 21st Century Researcher
To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The first in this series of articles is by current managing director, Richard Asquith
When I first joined the industry, the attraction of market research to me was how it combined the science of statistics with the art of questioning and interpretation (this was long before the word “insight” had become the answer to everything!) Twenty-five years on and there’s more science and more art than I could ever have imagined. The accelerating pace of technological change allows us to gather information in new ways, to process data in ever larger quantities and to manipulate and analyse using more sophisticated processes. Science has created an explosion of options for the researcher. But more choice isn’t always better, particularly when the raw materials we are working with are changing. The general public, who are the essential ingredient of our work, behave less and less like docile, compliant information providers – raising serious questions about sample representivity and meaningful responses. So the art has become making the right judgements from the proliferation of data and analysis options available to us. “Fit for purpose” has replaced “gold standard” in the researcher’s vocabulary.
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If you are interested in 75th anniversary articles you may want to subscribe to our news feeds to be notified when we publish new content.