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To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The fifth in this series of articles is by our former chairman, Tim Bowles, who worked at BMRB from 1986 until 1995.
I worked at BMRB from 1986 to 1995 and it changed my professional life. More specifically, I was the Chairman of the company, as part of my job as Chief Executive of MRB Group, part of first JWT Group and then WPP. It changed my…
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To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The fourth in this series of articles is by our former managing director, Richard Silman, who worked at BMRB from 1990 until 2001.
High quality service . . . . and no, I am not referring to Rafael Nadal at Wimbledon (or will it be Federer in Beijing?).
In the early part of the last century my grandmother spent a number of years ‘in service’. Maybe that…
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To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The third in this series of articles is by our former chairman, John O'Brien, who worked at BMRB from 1983 until 2004.
I have been growing steadily annoyed at the slow re-branding of market research as Consumer Insight. The image conjured up is one of a prophetic character who, when faced with a mountain of survey research data, can magically extract that gem of knowledge and re-direct…
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To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The second in this series of articles is by Malcolm Rigg who was at BMRB from 1999 until 2004 firstly as Director of Social Research and ultimately as Managing Director.
How often do we hear the word insight? All clients want it. Researchers claim they provide it. But no one seems able to say what it is, where it comes from or how we acquire it.
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To celebrate 75 years in the business, we have invited BMRB managing directors and chairmen, past and present, to write about issues concerning the market research industry. The first in this series of articles is by current managing director, Richard Asquith
When I first joined the industry, the attraction of market research to me was how it combined the science of statistics with the art of questioning and interpretation (this was long before the word “insight” had become the answer to everything!) Twenty-five years on and there’s more science and more art than I…
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