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Working in social research brings diverse subject matter, often involving challenging and very niche respondent groups – in other words they are hard to reach! Nowhere is this more true than in qualitative research. We’d like to take the opportunity to shine the spotlight on our recruitment team, whose efforts to make sure we get to interview the correct people ensure the calibre of our qualitative research.
At BMRB Qualitative, we’ve developed a closely integrated recruitment and research process in-house rather than using external recruitment agencies. Our in-house recruiters and the field team work side by side from project conception,…
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Finding ways to reduce social desirability bias has long been one of the biggest challenges for researchers when designing questionnaires. The theory goes that while most people want to be ‘good respondents’ and provide the information that is asked for, they also want to appear to be ‘good people’ and so will try to represent themselves to the interviewer in a way that reflects well on themselves. Therefore, when asking about socially desirable (or undesirable) attitudes or behaviour it is important to design questions in a way that reduces the likely level of social desirability bias.
‘Green’ behaviour is one…
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Qualitative recruitment: If it’s based on the wrong people, it’s all futile!