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For a free SMS demonstration simply text BMRB to 85001. Your telephone number and responses will not be analysed in any way, and will be deleted on a regular basis. Data collection techniques 100% SMS based (text messaging) SMS invite containing URL link to a WAP survey Participants must not incur any unexpected costs for completing a survey. We recommend ‘free to respond’ SMS or appropriately incentivised WAP If you need images you will need to go WAP Is your survey appropriate for Mobile? What is the subject matter? The topic must be relevant, motivating…
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In each edition of Media Update we share Fast Facts on a different media sector. This month: Mobile
17.8 million Britons aged 15+ have three or more mobile phones in their household
Two million mobile users are seriously considering switching service providers ‘in the next three months’
In the last month...
700,000 adults have used their mobile for social networking
Over one million have paid for games downloaded onto their mobile
1.2 million mobile users have responded to SMS adverts
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BMRB Media has been running the My Life Mail reader online panel for almost two years. We have a collaborative relationship with our client and we continually seek fresh ways to interact with our participants.
The latest challenge?
To deliver insights back to the Mail within 5 hours and by 5pm. This challenge may not seem exceptional. However, Mail panellists tend to complete their online questionnaire in the evening. We therefore had concerns that our usual online survey method would not generate a representative sample of readers during a typically nonresponsive time of the day.
Our solution…. a mobile SMS…
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Segmenting your audience is one of the ways you can drive research findings through your business. Getting closer to your audience in this way sparks the imagination and brings research alive. Too often a significant amount of budget and effort goes into a segmentation project for little return.
Follow these steps to ensure your segmentation is successful:
Utilise what you know. Already available syndicated data sources or previous ad hoc research can lay the ground work for your segmentation. Prioritise your applications. Define the scope of your segmentation. An ambitious, all-encompassing segmentation may be unrealistic and fail to deliver…
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The recent ABCe figures give the latest audience numbers for hits to newspaper websites. The Guardian website achieved 8.5 million unique users in the UK in June – the highest number for a newspaper site. Telegraph.co.uk recorded the biggest increase year-on-year, rising to 6.5 million unique users in the UK.
As impressive as these figures are, they only tell half the story. Not only are large numbers being reached through newspaper websites, they are also generating attractive audiences in their own right which show marked differences from the readership of printed titles.
Younger and more upmarket
Analysis of…
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Each quarter BMRB Media share Fast Facts on a different media sector. This time: Internet
There are 30 million Britons aged 15+ who have used the internet at home on a computer in the past month.
27.4 million internet users have a broadband connection at home and 12.8 million have used a wireless connection at home.
5.6 million GB adults view blogs once a month or more.
1.8 million GB adults have ever used a podcasting service.
12.2 million internet users agree with the statement “I value the opportunity to add my own content/views to a website”
Source: Internet Monitor,…
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