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Quick guide to SMS mobile research

Data collection techniques 100% SMS based (text messaging) SMS invite containing URL link to a WAP survey Participants must not incur any unexpected costs for completing a survey. We recommend ‘free to respond’ SMS or appropriately incentivised WAP If you need images you will need to go ...

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Published on: Dec 4th 2008 in Media, Newsletters, Media update | Comments (0)

Fast facts from BMRB Media: Mobile

In each edition of Media Update we share Fast Facts on a different media sector. This month: Mobile 17.8 million Britons aged 15+ have three or more mobile phones in their household Two million mobile users are seriously considering switching service providers ‘in the next three months’ In ...

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Published on: Dec 4th 2008 in Media, Newsletters, Media update | Comments (0)

SMS text survey provides fastest feedback from Mail readers

BMRB Media has been running the My Life Mail reader online panel for almost two years. We have a collaborative relationship with our client and we continually seek fresh ways to interact with our participants. The latest challenge? To deliver insights back to the Mail within 5 hours and by ...

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Published on: Dec 4th 2008 in Media, Newsletters, Media update | Comments (0)

Five steps to actionable segmentations

Segmenting your audience is one of the ways you can drive research findings through your business. Getting closer to your audience in this way sparks the imagination and brings research alive. Too often a significant amount of budget and effort goes into a segmentation project for little ...

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Published on: Sep 12th 2008 in Media, Newsletters, Media update | Comments (0)

Online changes the profile of media owner audiences

The recent ABCe figures give the latest audience numbers for hits to newspaper websites. The Guardian website achieved 8.5 million unique users in the UK in June – the highest number for a newspaper site. Telegraph.co.uk recorded the biggest increase year-on-year, rising to 6.5 million unique ...

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Published on: Sep 12th 2008 in Media, Newsletters, Media update | Comments (0)

Fast facts from BMRB Media: Internet

Each quarter BMRB Media share Fast Facts on a different media sector. This time: Internet There are 30 million Britons aged 15+ who have used the internet at home on a computer in the past month. 27.4 million internet users have a broadband connection at home and 12.8 million have used a ...

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Published on: Sep 12th 2008 in Media, Newsletters, Media update | Comments (0)

June 2008 Media Newsletter

The latest edition of Media Update, the quarterly newsletter from BMRB Media, is now available. The newsletter outlines recent research findings on social networking (on average 16-24 year olds have 146 friends on their favourite social networking site) and ‘Fast Facts’ about TV viewing from ...

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Published on: Jun 2nd 2008 in Media, Newsletters, Media update | Comments (0)

January Media Update

Download the January 2008 edition of Media ...

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Published on: Jan 15th 2008 in Media, Newsletters, Media update | Comments (0)

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