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For a free SMS demonstration simply text BMRB to 85001. Your telephone number and responses will not be analysed in any way, and will be deleted on a regular basis. Data collection techniques 100% SMS based (text messaging) SMS invite containing URL link to a WAP survey Participants must not incur any unexpected costs for completing a survey. We recommend ‘free to respond’ SMS or appropriately incentivised WAP If you need images you will need to go WAP Is your survey appropriate for Mobile? What is the subject matter? The topic must be relevant, motivating…
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In each edition of Media Update we share Fast Facts on a different media sector. This month: Mobile
17.8 million Britons aged 15+ have three or more mobile phones in their household
Two million mobile users are seriously considering switching service providers ‘in the next three months’
In the last month...
700,000 adults have used their mobile for social networking
Over one million have paid for games downloaded onto their mobile
1.2 million mobile users have responded to SMS adverts
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BMRB Media has been running the My Life Mail reader online panel for almost two years. We have a collaborative relationship with our client and we continually seek fresh ways to interact with our participants.
The latest challenge?
To deliver insights back to the Mail within 5 hours and by 5pm. This challenge may not seem exceptional. However, Mail panellists tend to complete their online questionnaire in the evening. We therefore had concerns that our usual online survey method would not generate a representative sample of readers during a typically nonresponsive time of the day.
Our solution…. a mobile SMS…
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BMRB has been commissioned by Metro to undertake Urban Life 2009. Urban Life is an online panel survey of Metro readers.
The survey results help generate unique insights on their target audience; in particular their behavioural patterns, their thoughts on topical, newsworthy events and their perceptions of brands, products and services. Urban Life was launched in 2002 and BMRB and Metro have been working together on this project since its conception.
Insight Executive, Gemma Hardy commented, "we are very happy to be working with BMRB for the 8th year running. Their wealth of knowledge and experience of the…
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BMRB has been commissioned by the BBC Trust to undertake its BBC Purpose Remit Tracking Study for the next three years. The BBC Trust, will use the study to track public opinion on the performance of the BBC in terms of each of its stated Public Purposes. BMRB will interview 2,200 adults in the UK per year using a combination of face to face and online interviewing. Results will be published alongside the BBC's Annual Report each year. The company were commissioned to conduct this survey after a competitive tendering process.
Contact
Trevor Vagg, director, BMRB on 020 8433…
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Online advertising influence far more prevalent in Spain than other Western European countries, BMRB’s new TGI Net Europa survey shows
Spanish adults are a third more likely than other internet users in Western Europe to admit that online adverts influence the brands they buy, data from BMRB’s new TGI Net Europa survey reveals.
With online advertising an increasingly dominant medium in its own right and the internet used more and more as a forum for consuming other media, there is a growing need for pan-European planners and media owners to understand how internet use can most effectively be exploited…
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