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Data collection techniques 100% SMS based (text messaging) SMS invite containing URL link to a WAP survey Participants must not incur any unexpected costs for completing a survey. We recommend ‘free to respond’ SMS or appropriately incentivised WAP If you need images you will need to go ...
Fast facts from BMRB Media: Mobile
In each edition of Media Update we share Fast Facts on a different media sector. This month: Mobile
17.8 million Britons aged 15+ have three or more mobile phones in their household
Two million mobile users are seriously considering switching service providers ‘in the next three months’
In ...
SMS text survey provides fastest feedback from Mail readers
BMRB Media has been running the My Life Mail reader online panel for almost two years. We have a collaborative relationship with our client and we continually seek fresh ways to interact with our participants.
The latest challenge?
To deliver insights back to the Mail within 5 hours and by ...
Metro appoints BMRB for Urban Life 2009
BMRB has been commissioned by Metro to undertake Urban Life 2009. Urban Life is an online panel survey of Metro readers.
The survey results help generate unique insights on their target audience; in particular their behavioural patterns, their thoughts on topical, newsworthy events and their ...
BMRB wins three year contract to run BBC Trust tracking study
BMRB has been commissioned by the BBC Trust to undertake its BBC Purpose Remit Tracking Study for the next three years. The BBC Trust, will use the study to track public opinion on the performance of the BBC in terms of each of its stated Public Purposes. BMRB will interview 2,200 adults in the ...
Online advertising influence far more prevalent in Spain than other Western European countries
Online advertising influence far more prevalent in Spain than other Western European countries, BMRB’s new TGI Net Europa survey shows
Spanish adults are a third more likely than other internet users in Western Europe to admit that online adverts influence the brands they buy, data from BMRB’s ...
Five steps to actionable segmentations
Segmenting your audience is one of the ways you can drive research findings through your business. Getting closer to your audience in this way sparks the imagination and brings research alive. Too often a significant amount of budget and effort goes into a segmentation project for little ...
Online changes the profile of media owner audiences
The recent ABCe figures give the latest audience numbers for hits to newspaper websites. The Guardian website achieved 8.5 million unique users in the UK in June – the highest number for a newspaper site. Telegraph.co.uk recorded the biggest increase year-on-year, rising to 6.5 million unique ...
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