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Working in social research brings diverse subject matter, often involving challenging and very niche respondent groups – in other words they are hard to reach! Nowhere is this more true than in qualitative research. We’d like to take the opportunity to shine the spotlight on our recruitment team, whose efforts to make sure we get to interview the correct people ensure the calibre of our qualitative research.
At BMRB Qualitative, we’ve developed a closely integrated recruitment and research process in-house rather than using external recruitment agencies. Our in-house recruiters and the field team work side by side from project conception,…
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Finding ways to reduce social desirability bias has long been one of the biggest challenges for researchers when designing questionnaires. The theory goes that while most people want to be ‘good respondents’ and provide the information that is asked for, they also want to appear to be ‘good people’ and so will try to represent themselves to the interviewer in a way that reflects well on themselves. Therefore, when asking about socially desirable (or undesirable) attitudes or behaviour it is important to design questions in a way that reduces the likely level of social desirability bias.
‘Green’ behaviour is one…
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Segmenting your audience is one of the ways you can drive research findings through your business. Getting closer to your audience in this way sparks the imagination and brings research alive. Too often a significant amount of budget and effort goes into a segmentation project for little return.
Follow these steps to ensure your segmentation is successful:
Utilise what you know. Already available syndicated data sources or previous ad hoc research can lay the ground work for your segmentation. Prioritise your applications. Define the scope of your segmentation. An ambitious, all-encompassing segmentation may be unrealistic and fail to deliver…
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The recent ABCe figures give the latest audience numbers for hits to newspaper websites. The Guardian website achieved 8.5 million unique users in the UK in June – the highest number for a newspaper site. Telegraph.co.uk recorded the biggest increase year-on-year, rising to 6.5 million unique users in the UK.
As impressive as these figures are, they only tell half the story. Not only are large numbers being reached through newspaper websites, they are also generating attractive audiences in their own right which show marked differences from the readership of printed titles.
Younger and more upmarket
Analysis of…
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Each quarter BMRB Media share Fast Facts on a different media sector. This time: Internet
There are 30 million Britons aged 15+ who have used the internet at home on a computer in the past month.
27.4 million internet users have a broadband connection at home and 12.8 million have used a wireless connection at home.
5.6 million GB adults view blogs once a month or more.
1.8 million GB adults have ever used a podcasting service.
12.2 million internet users agree with the statement “I value the opportunity to add my own content/views to a website”
Source: Internet Monitor,…
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In 2008 BMRB capitalised on its growing reputation and experience in the field of education research by launching its dedicated Education Policy Research group. The overall aims of this group are to build on our research experience and policy interests and to share our knowledge and good practice. As a major supplier of education research for central government, the group will help join together all of our research interests and broaden our research and policy insight.
Download the Education Policy Group Newsletter
Download the full version of the case studies mentioned in the newsletter
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Qualitative recruitment: If it’s based on the wrong people, it’s all futile!
