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Data collection techniques 100% SMS based (text messaging) SMS invite containing URL link to a WAP survey Participants must not incur any unexpected costs for completing a survey. We recommend ‘free to respond’ SMS or appropriately incentivised WAP If you need images you will need to go ...
Fast facts from BMRB Media: Mobile
In each edition of Media Update we share Fast Facts on a different media sector. This month: Mobile
17.8 million Britons aged 15+ have three or more mobile phones in their household
Two million mobile users are seriously considering switching service providers ‘in the next three months’
In ...
SMS text survey provides fastest feedback from Mail readers
BMRB Media has been running the My Life Mail reader online panel for almost two years. We have a collaborative relationship with our client and we continually seek fresh ways to interact with our participants.
The latest challenge?
To deliver insights back to the Mail within 5 hours and by ...
Qualitative recruitment: If it’s based on the wrong people, it’s all futile!
Working in social research brings diverse subject matter, often involving challenging and very niche respondent groups – in other words they are hard to reach! Nowhere is
this more true than in qualitative research. We’d like to take the opportunity to shine the spotlight on our recruitment ...
Questionnaire experiments: Response method and scale effects
Finding ways to reduce social desirability bias has long been one of the biggest challenges for researchers when designing questionnaires. The theory goes that while most people want to be ‘good respondents’ and provide the information that is asked for, they also want to appear to be ‘good ...
Five steps to actionable segmentations
Segmenting your audience is one of the ways you can drive research findings through your business. Getting closer to your audience in this way sparks the imagination and brings research alive. Too often a significant amount of budget and effort goes into a segmentation project for little ...
Online changes the profile of media owner audiences
The recent ABCe figures give the latest audience numbers for hits to newspaper websites. The Guardian website achieved 8.5 million unique users in the UK in June – the highest number for a newspaper site. Telegraph.co.uk recorded the biggest increase year-on-year, rising to 6.5 million unique ...
Fast facts from BMRB Media: Internet
Each quarter BMRB Media share Fast Facts on a different media sector. This time: Internet
There are 30 million Britons aged 15+ who have used the internet at home on a computer in the past month.
27.4 million internet users have a broadband connection at home and 12.8 million have used a ...
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