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The recent ABCe figures give the latest audience numbers for hits to newspaper websites. The Guardian website achieved 8.5 million unique users in the UK in June – the highest number for a newspaper site. Telegraph.co.uk recorded the biggest increase year-on-year, rising to 6.5 million unique users in the UK.
As impressive as these figures are, they only tell half the story. Not only are large numbers being reached through newspaper websites, they are also generating attractive audiences in their own right which show marked differences from the readership of printed titles.
Younger and more upmarket
Analysis of…
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Each quarter BMRB Media share Fast Facts on a different media sector. This time: Internet
There are 30 million Britons aged 15+ who have used the internet at home on a computer in the past month.
27.4 million internet users have a broadband connection at home and 12.8 million have used a wireless connection at home.
5.6 million GB adults view blogs once a month or more.
1.8 million GB adults have ever used a podcasting service.
12.2 million internet users agree with the statement “I value the opportunity to add my own content/views to a website”
Source: Internet Monitor,…
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In 2008 BMRB capitalised on its growing reputation and experience in the field of education research by launching its dedicated Education Policy Research group. The overall aims of this group are to build on our research experience and policy interests and to share our knowledge and good practice. As a major supplier of education research for central government, the group will help join together all of our research interests and broaden our research and policy insight.
Download the Education Policy Group Newsletter
Download the full version of the case studies mentioned in the newsletter
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The latest edition of OMNI presence contains the rates and methodological details of the full range of BMRB's omnibus services.
We also outline findings from two recent projects; our mobile omnibus case study about sponsorship of the Grand National and our parallel survey of MPs and the public about Biofuels.
Download OMNI presence.
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The latest edition of Media Update, the quarterly newsletter from BMRB Media, is now available.
The newsletter outlines recent research findings on social networking (on average 16-24 year olds have 146 friends on their favourite social networking site) and ‘Fast Facts’ about TV viewing from BMRB's Interaction Monitor.
Also included is news about FuturePROOF; new syndicated research from BMRB Media which will help subscribers to understand how emerging media will affect them.
Download the June 2008 Media Update newsletter.
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Download the January 2008 edition of Media Update.
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Online changes the profile of media owner audiences
