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Women are more likely to take a prudent approach to their finances while men are more bullish, according to latest findings from the British Market Research Bureau (BMRB) Consumer Confidence Survey.
Only 1 in 10 adults say they definitely feel financially secure in the current economic climate, but women (6%) are less than half as likely to feel financially secure as men (14%).
More women are likely to have cut back on purchases recently (75%) than men (67%). Indeed men seem to have a much more gung ho attitude with 29% spending “exactly as I did before” compared with…
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The November consumer confidence findings from market research agency, British Market Research Bureau reveals:
Financial Security: At present only 10% (1 in 10) of adults aged 16-64 definitely feel financially secure. This rises to 14% among men vs. just 6% of women.
Job security: 17% of employees feel insecure in their current job. Those aged 16-24 years are even less confident (27%). Among all working adults, 79% would consider their current employment secure. This figure drops to 64% for those who are self employed.
Housing Market: 28% of adults 16-64 are likely to either move home or start the…
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As profit warnings and redundancies hog the media headlines, the October Confidence Tracker from British Market Research Bureau looks at how confident a typical cross section of the Great British public is.
Financial security
Less than 1 in 10 adults aged 16-64 (9%) feel financially secure at the moment. 46% say they do to a degree and a further 44% say not really or not at all
Job security
A fifth of workers feel insecure in their current employment. Workers in London are feeling particularly insecure, with more than a third (36%) saying this, followed by those working in…
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On UK Older People’s Day new research reveals a rich variety of knowledge, culture and practical know how being passed down through families.
Family history, practical skills, stories and recipes top the list of hand-me-downs, with nearly three quarters (73%) of people saying this knowledge is more likely to be held by their grandparents’ generation rather than their own.
There’s an appetite to keep this knowledge alive with over three quarters (77%) of us worrying that it may die out.
For fixing, making, providing or entertaining from scratch, our older friends and relatives can be a great source of practical…
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Online advertising influence far more prevalent in Spain than other Western European countries, BMRB’s new TGI Net Europa survey shows
Spanish adults are a third more likely than other internet users in Western Europe to admit that online adverts influence the brands they buy, data from BMRB’s new TGI Net Europa survey reveals.
With online advertising an increasingly dominant medium in its own right and the internet used more and more as a forum for consuming other media, there is a growing need for pan-European planners and media owners to understand how internet use can most effectively be exploited…
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A panel of independent research experts will today present a paper which sets out the scientific basis for the main phase of the independent evaluation of front of pack nutritional signposting in the UK.
This paper will include some insights from the initial qualitative work, which explored how people actually use FOP labels. It concentrates on findings that are most relevant to the design of the next phase - the quantitative study which will provide information about the elements of the signposting schemes currently in use, and identify which are most effective in helping consumers make informed food choices. This…
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Are men more likely than women to spend their way out of the recession?
