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Andy Murray one of the most popular people with British youth

According to the latest research from the British Market Research Bueau, Andy Murray has become one of the most popular people with British youth. BMRB interviewed 6,000 youngsters and 17 per cent of 7-19 year-olds chose Murray as the person they most admired from a list of 40 'celebrities." Of ...

Published on: Jan 25th 2009 in Sport | Comments (0)

Popularity of Twenty20 overtakes County Championship

This week’s news has not made comfortable reading for the ECB. The England team will be seeking a new sponsor, and the future shape of the $20m Stanford Twenty20 is uncertain. But the present and future for Cricket following in England looks healthy. One in four adults follows Cricket, the ...

Published on: Dec 19th 2008 in Sport | Comments (0)

Wealthy but demanding Ryder Cup fans require a tailored approach to sponsorship and activation

Over five and a half million adults in Britain claim to be ‘very likely’ to follow this month’s Ryder Cup, data from BMRB Sport reveals. They represent an extremely lucrative group to advertisers, being twice as likely as the average adult to have an income of £50,000 or more and almost 50% more ...

Published on: Sep 15th 2008 in Sport | Comments (0)

Britain’s love of sport: Latest data findings

An update from BMRB’s TGI Sport+ Survey, September 2008. Click here to download the ...

Published on: Sep 2nd 2008 in Sport, TGI | Comments (0)

Online Olympics goes mainstream

More than 10 per cent of 16-64 year olds watched either live or highlights coverage of the Beijing Olympics on the internet, according to a survey by research consultancy BMRB. Read more on the SportBusiness.com ...

Published on: Aug 29th 2008 in Sport | Comments (0)

Olympic brand must engage young Britons, to deliver for legacy and sponsors

Almost a quarter of British adults, 11.7m people say they are very likely to follow coverage and results from Beijing next month. This is likely to translate into a large core audience for the BBC, with a further 9 million quite likely to dip into coverage. Nevertheless, research findings from ...

Published on: Jul 23rd 2008 in Sport | Comments (0)

Consumer engagement can peak with “perfect” Champions League final

BMRB Sport research shows that while the UEFA Champions League is only the country’s sixth most followed sporting property, it enjoys the highest level of passion among followers, delivering a more engaged audience for sponsors and broadcasters. (BMRB Sport’s “Passion Index” allows us to compare the quality of sporting audiences in terms of their degree of interest in the sport) ...

Published on: Apr 23rd 2008 in Sport | Comments (0)

The British Love of Sport: data on our favourite sports properties

An update from BMRB’s TGI Sport+ Survey March 2008. Download presentation ...

Published on: Mar 19th 2008 in Sport | Comments (0)