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Britain’s love of sport: Latest data findings

An update from BMRB’s TGI Sport+ Survey, September 2008.

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Published on: Sep 2nd 2008 in Sport, TGI | Comments (0)

Online Olympics goes mainstream

More than 10 per cent of 16-64 year olds watched either live or highlights coverage of the Beijing Olympics on the internet, according to a survey by research consultancy BMRB.

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Published on: Aug 29th 2008 in Sport | Comments (0)

Olympic brand must engage young Britons, to deliver for legacy and sponsors

Almost a quarter of British adults, 11.7m people say they are very likely to follow coverage and results from Beijing next month. This is likely to translate into a large core audience for the BBC, with a further 9 million quite likely to dip into coverage.

Nevertheless, research findings from BMRB’s TGI Sport+ survey suggest that the Beijing Olympics is struggling to engage with younger audiences in Britain, that it aspires to reach for both social and commercial reasons.

Among 15-24s, only 15% are very likely to follow, compared to intention scores of 21% for Euro 2008 and 27% for…

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Published on: Jul 23rd 2008 in Sport | Comments (0)

Consumer engagement can peak with “perfect” Champions League final

BMRB Sport research shows that while the UEFA Champions League is only the country’s sixth most followed sporting property, it enjoys the highest level of passion among followers, delivering a more engaged audience for sponsors and broadcasters. (BMRB Sport’s “Passion Index” allows us to compare the quality of sporting audiences in terms of their degree of interest in the sport)

Even this embittered Arsenal fan can admit, the prospect of a Liverpool vs Manchester United final is the most exciting on offer. Of all the combinations possible, these two teams have by far the greatest combined…

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Published on: Apr 23rd 2008 in Sport | Comments (0)

The British Love of Sport: data on our favourite sports properties

An update from BMRB’s TGI Sport+ Survey March 2008. Download presentation here

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Published on: Mar 19th 2008 in Sport | Comments (0)

Lewis Hamilton drives F1 past national team football

The Lewis Hamilton effect has lifted British support for F1 to 38% of the population, overtaking national team football, and the Champions League in the process.

Other success stories from BMRB Sport’s latest TGI Sport+ survey include the Tour de France, whose London stages and British involvement raised popularity by three points to 25%.

The overall popularity of most sporting properties didn’t change dramatically in 2007, with national team football surviving the failure to qualify for Euro 2008, and the FA Cup remaining at the head of the list despite an apparent drop (fieldwork did…

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Published on: Mar 17th 2008 in Sport | Comments (0)

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