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This week’s news has not made comfortable reading for the ECB. The England team will be seeking a new sponsor, and the future shape of the $20m Stanford Twenty20 is uncertain. But the present and future for Cricket following in England looks healthy. One in four adults follows Cricket, the Twenty20 format is now more popular than the County Championship, and it is bringing in new fans.
Latest data from BMRB Sport shows that 23% of English adults (9.6 million) claim to have followed Twenty20 in the last year, compared to 20% following traditional County Cricket.
Twenty20 brings in a…
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Over five and a half million adults in Britain claim to be ‘very likely’ to follow this month’s Ryder Cup, data from BMRB Sport reveals. They represent an extremely lucrative group to advertisers, being twice as likely as the average adult to have an income of £50,000 or more and almost 50% more likely to own their home outright. In addition, they are far more likely than the average to be ‘Empty Nesters’, (aged 55+, married, but do not live with son/daughter), with resulting improvements in disposable income.
Ryder Cup enthusiasts are also 31% more likely than the average adult…
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An update from BMRB’s TGI Sport+ Survey, September 2008.
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More than 10 per cent of 16-64 year olds watched either live or highlights coverage of the Beijing Olympics on the internet, according to a survey by research consultancy BMRB.
Read more on the SportBusiness.com website
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Almost a quarter of British adults, 11.7m people say they are very likely to follow coverage and results from Beijing next month. This is likely to translate into a large core audience for the BBC, with a further 9 million quite likely to dip into coverage.
Nevertheless, research findings from BMRB’s TGI Sport+ survey suggest that the Beijing Olympics is struggling to engage with younger audiences in Britain, that it aspires to reach for both social and commercial reasons.
Among 15-24s, only 15% are very likely to follow, compared to intention scores of 21% for Euro 2008 and 27% for…
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BMRB Sport research shows that while the UEFA Champions League is only the country’s sixth most followed sporting property, it enjoys the highest level of passion among followers, delivering a more engaged audience for sponsors and broadcasters. (BMRB Sport’s “Passion Index” allows us to compare the quality of sporting audiences in terms of their degree of interest in the sport)
Even this embittered Arsenal fan can admit, the prospect of a Liverpool vs Manchester United final is the most exciting on offer. Of all the combinations possible, these two teams have by far the greatest combined…
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Popularity of Twenty20 overtakes County Championship
