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With the nation’s interest in cricket dramatically increasing for the next month with the cricket world cup, the latest BMRB Sport data reveals that we may not have to wait too long time for the next batch of cricketers to represent the country as more kids are playing cricket on a regular basis.
Today, 420,000 11-19-year-olds play cricket on a weekly basis. This is a 40% increase from 2003 when approaching 300,000 kids would play cricket every week. Furthermore, when looking at adult cricketers, the number who play regularly has increased from 300,000 in 2003 to almost 500,000 adults…
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Over one third of the English population intend to follow England in the Ashes series this Winter
Latest research from the British Market Research Bureau (BMRB) shows that Cricket has grown stongly in popularity over the last six years and stands to gain from the further interest generated by the last Ashes victory during the current tournament in Australia.
To assess interest in the upcoming Ashes tournament, BMRB commissioned an independent survey which showed that 34% of the population of England aged 16+ (the equivalent of 14 million people) intend to follow the England team’s fortunes in the…
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England’s fluctuating fortunes in the Ashes series over the past two years have helped to prompt a sharp rise in the number of children playing cricket regularly, new research has revealed.
New figures from BMRB, one of Europe’s largest research companies, show a 40 per cent increase over a four-year period from 2003 reflecting England’s high-profile international campaigns and the ECB’s programmes to develop young talent.
To read more, please see the English Cricket Board website.
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Interest in sport among children and young people has fallen in the past five years while their awareness of healthy eating has increased, market research agency BMRB International has revealed.
Its Youth TGI survey of 6,000 children and young people found that fewer than seven in 10 boys agreed with the statement ‘I love playing sport’, down from 77 per cent in 1999.
However, the survey found there had been a rise in awareness of diet and obesity issues.
Ian Campbell, chair of the National Obesity Forum, said that while healthy eating campaigns in schools and on…
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Even at a young age kids can have some pretty strong views about their health – and these views are reflected in their behaviour, both dietary and sporting.
Within the overall Youth TGI database is a sub-sample of over 2000, representative of the three million 11-14 year olds in Britain. Their responses to a multitude of questions about health matters and the trends in their answers are highly informative.
Over the past five years the proportion of children who say that it’s important to them to be good at sport has declined by 4% and those who say that…
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Four-year increase of 40% in the number of kids who play cricket regularly
