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The Lewis Hamilton effect has lifted British support for F1 to 38% of the population, overtaking national team football, and the Champions League in the process.
Other success stories from BMRB Sport’s latest TGI Sport+ survey include the Tour de France, whose London stages and British involvement raised popularity by three points to 25%.
The overall popularity of most sporting properties didn’t change dramatically in 2007, with national team football surviving the failure to qualify for Euro 2008, and the FA Cup remaining at the head of the list despite an apparent drop (fieldwork did…
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Download the 'A Mind to Exercise' article
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View the Women and Sports Media: WSFF Conference paper 2007
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sportcoveragesportbusinessoct.pdf
View a PDF of the article in Sport Business October 2007
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According to the most recently published half year of TGI data just under a third of the 18+ population of GB watched sports on TV in pubs, clubs or bars in the previous twelve months. This translates into some 15million adults who, at some time or another, have provided an additional, and potentially valuable, audience to that measured by BARB within private households.
Perhaps surprisingly a third of these out-of-home viewers are women; less so is the fact that it’s an audience that is are four times more likely to be 18-24 as they are to be over 65.…
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The latest data from BMRB Sport reveals an increase of 27% in the number of adults who run regularly. Today, 2.8 million British adults run on a regular basis compared to 2003 when the figure was 2.2 million. However, the most dramatic increase is amongst the over 65 age group where there has been a 77% increase over the same period.
In terms of who these regular runners are, almost two-thirds of them are male and they are most likely to be aged 15-34. Geographically, they are more likely to live in the Greater London and West Midland regions. …
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Lewis Hamilton drives F1 past national team football