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Online advertising influence far more prevalent in Spain than other Western European countries, BMRB’s new TGI Net Europa survey shows
Spanish adults are a third more likely than other internet users in Western Europe to admit that online adverts influence the brands they buy, data from BMRB’s new TGI Net Europa survey reveals.
With online advertising an increasingly dominant medium in its own right and the internet used more and more as a forum for consuming other media, there is a growing need for pan-European planners and media owners to understand how internet use can most effectively be exploited…
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An update from BMRB’s TGI Sport+ Survey, September 2008.
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The next deadline for Postscript questions is 11th July.
Postscript is the most cost-effective way of linking your custom data with TGI and is available exclusively to full subscribers of GB TGI. By merging bespoke information about your products or services with the full breadth of TGI data, Postscript can provide you with insights into your markets that your competitors can only dream of.
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A multimillion-pound drive to encourage students from the poorest backgrounds to go to university has failed to narrow the gap between the numbers of poorest and richest teenagers wanting to get a degree, new figures show.
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Across the four TGI Europa countries - Britain, France, Germany, and Spain - approaching 50% of adults (aged 15+) use chewing gum. Overall penetration has increased slightly over the past five years, driven by a steady rise in Spain.
French adults are more likely than their British, Spanish, or German counterparts to chew gum, with almost 60% using the product. Sugar-free gum is considerably more popular than regular varieties in all markets except Germany. In Spain, for example, 90% of chewing gum consumers use a sugar-free version.
Across all four markets, the profile of consumers is…
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Consumption of convenience meals across the four TGI Europa countries – Britain, France, Germany, and Spain – has increased steadily over the past five years. Britain and Germany have seen the biggest increases in penetration. In the latter country, the proportion of adults (aged 15+) who eat convenience meals has risen from 43% in 2003 to 48% today.
As a result Germany is by some distance the biggest market for this type of product, followed by Britain with a penetration of 40%. In France and Spain penetration is much lower at less than 25%. Only two million French…
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Online advertising influence far more prevalent in Spain than other Western European countries
