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M:Metrics and British Market Research Bureau join forces to deliver critical mobile usage data to Advertising Agencies, Media Owners and Brand Owners.
TGI M:Metrics combines M:Metrics’ market-leading mobile audience data with TGI, BMRB’s premier source for media and marketing information, to help advertisers integrate mobile into media campaigns. Initially available in Great Britain, plans are in place to expand into Europe in 2008.
LONDON—14 November, 2007—M:Metrics, the mobile media authority, and British Market Research Bureau (BMRB) today announced that the two research firms have partnered to deliver TGI M:Metrics, a new set of metrics that for the first…
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As Christmas approaches certain target audiences take on a higher level of importance than at any other time of the year. Grandparents are just such a group.
According to the GB TGI there are, out of a total of over 13.3 million grandparents in the country some 8.3 million people who are over the age of 55 and who have at least one grandchild between the ages of three and fourteen. As one might expect from other statistics, the older the grandchild, the more likely the grandparent is to be female and to be over the age of…
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Across the four TGI Europa countries – Britain, France, Germany, and Spain – 14.3 million people drink fresh ground coffee made at home using coffee beans. Since 2002 penetration has fallen from 10% of adults aged 15+ to only 7% today, due to reduced demand in Germany.
Despite increasing numbers of German consumers switching from coffee beans to pre-ground, Germany still accounts for 50% of the four-country total of coffee bean users. Moreover, 90% of Germans who use coffee beans at home drink at least four servings of fresh ground coffee a week, compared to only one-third…
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The experiment by the band Radiohead to enable their fans to download their latest CD for whatever fee that the buyer decides is ‘fair’ is a revolutionary new selling technique which may, or may not, point the way forward for music marketing in the future.
According to the latest Youth TGI data there are some 1.6 million 11-19 year old downloaders of music in Britain and they are almost exactly split 50/50 male/female. Segmentation by Youth TGIs Purchase Responsibility Quintiles reveals that those teenagers with the highest levels of spending independence (from their parents) are those who are…
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Potato snacks - including crisps - are considerably more popular in Britain than in the other TGI Europa countries (France, Germany, and Spain). More than 85% of British adults (aged 15+) eat potato snacks, representing almost one third of the 140-million adult consumers of potato snacks across the four countries.
Across these markets, the percentage of adults eating potato snacks has risen slightly over the past five years. This increase has been driven by demand in Germany, where the number of adult potato-snack consumers has risen from 50% to almost 60% of the population. In the same period,…
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Despite a rush of Northern Rock customers flocking to branches and queuing over night to empty their accounts, latest data from TGI reveals that Northern Rock customers are more likely to be financially savvy and affluent.
Compared to the average account holder, Northern Rock customers are 60% more likely to be in AB social grades and have a family income that is 17% more than average. In terms of being financially savvy, Northern Rock customers are 29% more likely to agree they are very good at managing their money and 70% more likely to agree they look for profitable…
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M:Metrics and BMRB join forces to deliver critical mobile usage data
