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Since 2000, the proportion of adults aged 15+ in Britain, France, Germany, and Spain who use over-the-counter indigestion or heartburn remedies has risen steadily from just over one-quarter to almost one-third of the total.
Of the four TGI Europa countries, Britain has the highest proportion of users with a penetration of almost 40%. Germany has the lowest penetration but given its size the highest number of daily users – 12.5 million. Unsurprisingly, use of indigestion or heartburn remedies increases with age. In Britain those aged 65+ are 30% more likely than the average adult to self-medicate in this…
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There are around 7.5m takers of multivitimins in Britain – a figure that has been pretty stable over the past couple of years but which has fallen from a recent peak of 8.5m five years ago. Supplying this market is a multi-million pound business as well as being highly competitive. But the rewards for getting a brand used on what is likely to be a daily basis are also great.
Demographically the classic taker of multivitimins is a 25-44 ABC1 woman (perhaps around but TGI tells us that there is a lot more to understand about the broader market…
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According to TGI data, over the last twenty years the proportion of women (aged 18+) who drink alcohol has remained at a high level although it has shown a slight decline from 94% in 1998 to 87% today. However, frequency of consumption has seen a noticeable increase over the same period from 28% of female drinkers in 1988 consuming alcohol at least twice a week to today’s figures of 41% - a rise of 46%! To coincide with this, the number of female drinkers who agree that the point of drinking is to get drunk has reached an all-time high…
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Men in Germany are more likely than those in Britain, France, or Spain to use hair-styling products (gel, mousse, wax, etc). One-third of German men use at least one such product. In Spain, the country in which men are least likely to ‘style’ their hair, only one-quarter of men use styling products.
Since 2000, use of styling products amongst men has increased in Germany and France, and stayed fairly constant in Britain. In the same period, the total number of users across the four TGI Europa countries has increased from 24 million to around 28 million.
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Needless to say there are huge differences between what toys are liked best by girls and between the different ages – even within the relatively tightly defined 7-10 age band. Getting the advertising for those toys correctly targeted for both the buyer and recipient of such gifts can make a huge difference to getting it right on the, fast-approaching, big day.
That part of Youth TGI which examines the behaviour and preferences of 7-10s has, on average, 250 kids at each SEPERATE age and within each gender and can therefore provide a very sensitive measure of the changing fashion…
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Across the four TGI Europa countries – Britain, France, Germany, and Spain – an average of three-quarters of adults aged 15+ use over-the-counter analgesics. In Britain and France this figure is as high as 80%, while in Germany and Spain it falls to just over 70%.
Since 2000, the percentage of adults who self-medicate in this way has fallen in Britain, risen in France and Germany, and stayed constant in Spain. Across the four countries, around 13% of all adults – equivalent to 25 million people – use analgesics at least twice a week. Around 60% of these…
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Indigestion remedies across Europe
