http://www.bmrb.co.uk/news/ Latest news from BMRB en BMRB Copyright 2008 2008-11-14T14:06:21+00:00 http://www.bmrb.co.uk/news/article/new-opportunities-traditional-values/ http://www.bmrb.co.uk/news/article/new-opportunities-traditional-values/#When:16:56:25Z I worked at BMRB from 1986 to 1995 and it changed my professional life. More specifically, I was the Chairman of the company, as part of my job as Chief Executive of MRB Group, part of first JWT Group and then WPP. It changed my life not least because of the extraordinarily talented management team at BMRB, headed by John Samuels. I had earned my research credentials as part of a very creative, but somewhat erratic small company, led by the wonderful Bill Schlackman. BMRB, with its painstaking graduate selection, careful training, and rigorous craftsmanship was a revelation. I watched… 75th anniversary 2008-10-07T16:56:25+00:00 http://www.bmrb.co.uk/news/article/high-quality-service/ http://www.bmrb.co.uk/news/article/high-quality-service/#When:08:27:35Z High quality service . . . . and no, I am not referring to Rafael Nadal at Wimbledon (or will it be Federer in Beijing?). In the early part of the last century my grandmother spent a number of years ‘in service’. Maybe that degree of care and attention to one’s ‘clients’ was excessive but, at the same time, there are lessons we could and should derive from it. In today’s business world I believe that although the project price is sometimes one of, if not the key driver in the decision making process, our focus should also be on… 75th anniversary 2008-08-19T08:27:35+00:00 http://www.bmrb.co.uk/news/article/not-insight-but-foresight/ http://www.bmrb.co.uk/news/article/not-insight-but-foresight/#When:09:04:13Z I have been growing steadily annoyed at the slow re-branding of market research as Consumer Insight. The image conjured up is one of a prophetic character who, when faced with a mountain of survey research data, can magically extract that gem of knowledge and re-direct the future marketing strategy. It is a model which is fundamentally flawed. I would like to set out two themes about the current research world that have contributed to this re-branding and then consider the implications. Theme 1 There is absolutely no truth in the widely held belief that Florence Nightingale invented the Pie Chart.… 75th anniversary 2008-08-05T09:04:13+00:00 http://www.bmrb.co.uk/news/article/research-training-and-the-pursuit-of-insight/ http://www.bmrb.co.uk/news/article/research-training-and-the-pursuit-of-insight/#When:21:35:25Z How often do we hear the word insight? All clients want it. Researchers claim they provide it. But no one seems able to say what it is, where it comes from or how we acquire it. It originally meant a mental vision and became a psychoanalytical concept usually described like this: (Answers.com): “a process whereby one grasps a previously misunderstood aspect of one's own mental dynamics. It refers to a specific moment, observable during the treatment, when the patient becomes aware of an inner conflict, an instinctual impulse, a defence, or the like, that was previously repressed or… 75th anniversary 2008-07-23T21:35:25+00:00 http://www.bmrb.co.uk/news/article/art-science-fragments-and-segments/ http://www.bmrb.co.uk/news/article/art-science-fragments-and-segments/#When:11:00:25Z BMRB is probably most famous for its work on behalf of media and government clients. TGI has played a central role in the trading of media space for the past 30 years and is now available in nearly 60 countries worldwide. Our work for the government from the seminal studies on Aids in the 1980s through to the British Crime Survey (BCS) today has helped to shape public policy. So we are fortunate to have a perspective on changes occurring in society, media and technology and their impact on the world of research. In 2004 at the biennial Media… 75th anniversary 2008-07-07T11:00:25+00:00