http://www.bmrb.co.uk/news/ Latest news from BMRB en BMRB Copyright 2008 2008-11-14T14:06:21+00:00 http://www.bmrb.co.uk/news/article/five-steps-to-actionable-segmentations/ http://www.bmrb.co.uk/news/article/five-steps-to-actionable-segmentations/#When:16:00:59Z Segmenting your audience is one of the ways you can drive research findings through your business. Getting closer to your audience in this way sparks the imagination and brings research alive. Too often a significant amount of budget and effort goes into a segmentation project for little return. Follow these steps to ensure your segmentation is successful: Utilise what you know. Already available syndicated data sources or previous ad hoc research can lay the ground work for your segmentation. Prioritise your applications. Define the scope of your segmentation. An ambitious, all-encompassing segmentation may be unrealistic and fail to deliver… Media, Newsletters, Media update 2008-09-12T16:00:59+00:00 http://www.bmrb.co.uk/news/article/online-changes-the-profile-of-media-owner-audiences/ http://www.bmrb.co.uk/news/article/online-changes-the-profile-of-media-owner-audiences/#When:16:00:26Z The recent ABCe figures give the latest audience numbers for hits to newspaper websites. The Guardian website achieved 8.5 million unique users in the UK in June – the highest number for a newspaper site. Telegraph.co.uk recorded the biggest increase year-on-year, rising to 6.5 million unique users in the UK. As impressive as these figures are, they only tell half the story. Not only are large numbers being reached through newspaper websites, they are also generating attractive audiences in their own right which show marked differences from the readership of printed titles. Younger and more upmarket Analysis of… Media, Newsletters, Media update 2008-09-12T16:00:26+00:00 http://www.bmrb.co.uk/news/article/fast-facts-from-bmrb-media-internet/ http://www.bmrb.co.uk/news/article/fast-facts-from-bmrb-media-internet/#When:16:00:24Z Each quarter BMRB Media share Fast Facts on a different media sector. This time: Internet There are 30 million Britons aged 15+ who have used the internet at home on a computer in the past month. 27.4 million internet users have a broadband connection at home and 12.8 million have used a wireless connection at home. 5.6 million GB adults view blogs once a month or more. 1.8 million GB adults have ever used a podcasting service. 12.2 million internet users agree with the statement “I value the opportunity to add my own content/views to a website” Source: Internet Monitor,… Media, Newsletters, Media update 2008-09-12T16:00:24+00:00 http://www.bmrb.co.uk/news/article/june-2008-media-newsletter/ http://www.bmrb.co.uk/news/article/june-2008-media-newsletter/#When:10:07:37Z The latest edition of Media Update, the quarterly newsletter from BMRB Media, is now available. The newsletter outlines recent research findings on social networking (on average 16-24 year olds have 146 friends on their favourite social networking site) and ‘Fast Facts’ about TV viewing from BMRB's Interaction Monitor. Also included is news about FuturePROOF; new syndicated research from BMRB Media which will help subscribers to understand how emerging media will affect them. Download the June 2008 Media Update newsletter. Media, Newsletters, Media update 2008-06-02T10:07:37+00:00 http://www.bmrb.co.uk/news/article/january-media-update/ http://www.bmrb.co.uk/news/article/january-media-update/#When:13:46:37Z Download the January 2008 edition of Media Update. Media, Newsletters, Media update 2008-01-15T13:46:37+00:00 http://www.bmrb.co.uk/news/article/october-2007-media-update/ http://www.bmrb.co.uk/news/article/october-2007-media-update/#When:13:49:37Z Download the October 2007 Media Update. Media, Newsletters, Media update 2007-10-15T13:49:37+00:00 http://www.bmrb.co.uk/news/article/june-2007-media-upate/ http://www.bmrb.co.uk/news/article/june-2007-media-upate/#When:13:52:37Z Download the June 2007 Media Update. Media, Newsletters, Media update 2007-06-15T13:52:37+00:00 http://www.bmrb.co.uk/news/article/april-2007-media-update/ http://www.bmrb.co.uk/news/article/april-2007-media-update/#When:13:54:37Z Download April 2007 Media Update. Media, Newsletters, Media update 2007-04-15T13:54:37+00:00