http://www.bmrb.co.uk/news/ Latest news from BMRB en BMRB Copyright 2008 2008-11-14T14:06:21+00:00 http://www.bmrb.co.uk/news/article/bmrb-wins-three-year-contract-to-run-bbc-trust-tracking-study/ http://www.bmrb.co.uk/news/article/bmrb-wins-three-year-contract-to-run-bbc-trust-tracking-study/#When:14:06:21Z BMRB has been commissioned by the BBC Trust to undertake its BBC Purpose Remit Tracking Study for the next three years. The BBC Trust, will use the study to track public opinion on the performance of the BBC in terms of each of its stated Public Purposes. BMRB will interview 2,200 adults in the UK per year using a combination of face to face and online interviewing. Results will be published alongside the BBC's Annual Report each year. The company were commissioned to conduct this survey after a competitive tendering process. Contact Trevor Vagg, director, BMRB on 020 8433… Media 2008-11-14T14:06:21+00:00 http://www.bmrb.co.uk/news/article/online-advertising-influence-far-more-prevalent-in-spain-than-other-western/ http://www.bmrb.co.uk/news/article/online-advertising-influence-far-more-prevalent-in-spain-than-other-western/#When:11:06:01Z Online advertising influence far more prevalent in Spain than other Western European countries, BMRB’s new TGI Net Europa survey shows Spanish adults are a third more likely than other internet users in Western Europe to admit that online adverts influence the brands they buy, data from BMRB’s new TGI Net Europa survey reveals. With online advertising an increasingly dominant medium in its own right and the internet used more and more as a forum for consuming other media, there is a growing need for pan-European planners and media owners to understand how internet use can most effectively be exploited… Media, TGI, Press Release 2008-09-30T11:06:01+00:00 http://www.bmrb.co.uk/news/article/five-steps-to-actionable-segmentations/ http://www.bmrb.co.uk/news/article/five-steps-to-actionable-segmentations/#When:16:00:59Z Segmenting your audience is one of the ways you can drive research findings through your business. Getting closer to your audience in this way sparks the imagination and brings research alive. Too often a significant amount of budget and effort goes into a segmentation project for little return. Follow these steps to ensure your segmentation is successful: Utilise what you know. Already available syndicated data sources or previous ad hoc research can lay the ground work for your segmentation. Prioritise your applications. Define the scope of your segmentation. An ambitious, all-encompassing segmentation may be unrealistic and fail to deliver… Media, Newsletters, Media update 2008-09-12T16:00:59+00:00 http://www.bmrb.co.uk/news/article/online-changes-the-profile-of-media-owner-audiences/ http://www.bmrb.co.uk/news/article/online-changes-the-profile-of-media-owner-audiences/#When:16:00:26Z The recent ABCe figures give the latest audience numbers for hits to newspaper websites. The Guardian website achieved 8.5 million unique users in the UK in June – the highest number for a newspaper site. Telegraph.co.uk recorded the biggest increase year-on-year, rising to 6.5 million unique users in the UK. As impressive as these figures are, they only tell half the story. Not only are large numbers being reached through newspaper websites, they are also generating attractive audiences in their own right which show marked differences from the readership of printed titles. Younger and more upmarket Analysis of… Media, Newsletters, Media update 2008-09-12T16:00:26+00:00 http://www.bmrb.co.uk/news/article/fast-facts-from-bmrb-media-internet/ http://www.bmrb.co.uk/news/article/fast-facts-from-bmrb-media-internet/#When:16:00:24Z Each quarter BMRB Media share Fast Facts on a different media sector. This time: Internet There are 30 million Britons aged 15+ who have used the internet at home on a computer in the past month. 27.4 million internet users have a broadband connection at home and 12.8 million have used a wireless connection at home. 5.6 million GB adults view blogs once a month or more. 1.8 million GB adults have ever used a podcasting service. 12.2 million internet users agree with the statement “I value the opportunity to add my own content/views to a website” Source: Internet Monitor,… Media, Newsletters, Media update 2008-09-12T16:00:24+00:00 http://www.bmrb.co.uk/news/article/july-2008-postscript-deadline/ http://www.bmrb.co.uk/news/article/july-2008-postscript-deadline/#When:10:17:37Z The next deadline for Postscript questions is 11th July. Postscript is the most cost-effective way of linking your custom data with TGI and is available exclusively to full subscribers of GB TGI. By merging bespoke information about your products or services with the full breadth of TGI data, Postscript can provide you with insights into your markets that your competitors can only dream of. Click here to find out more about BMRB Postscript service. Media, TGI 2008-06-12T10:17:37+00:00 http://www.bmrb.co.uk/news/article/june-2008-media-newsletter/ http://www.bmrb.co.uk/news/article/june-2008-media-newsletter/#When:10:07:37Z The latest edition of Media Update, the quarterly newsletter from BMRB Media, is now available. The newsletter outlines recent research findings on social networking (on average 16-24 year olds have 146 friends on their favourite social networking site) and ‘Fast Facts’ about TV viewing from BMRB's Interaction Monitor. Also included is news about FuturePROOF; new syndicated research from BMRB Media which will help subscribers to understand how emerging media will affect them. Download the June 2008 Media Update newsletter. Media, Newsletters, Media update 2008-06-02T10:07:37+00:00 http://www.bmrb.co.uk/news/article/the-daily-mail-repositions-middle-england/ http://www.bmrb.co.uk/news/article/the-daily-mail-repositions-middle-england/#When:00:00:37Z The Daily Mail is hoping to shake off the stigma of its ‘Middle England’ positioning, by renaming its readers ‘MidBritons’. It hopes the changes will create a more contemporary and aspirational image of its core readership.View this article on the Marketing Week website Media 2008-04-28T00:00:37+00:00 http://www.bmrb.co.uk/news/article/research-is-key-to-winning-the-advertising-argument-says-spring/ http://www.bmrb.co.uk/news/article/research-is-key-to-winning-the-advertising-argument-says-spring/#When:00:00:37Z The BMRB research project, launched by PPA Marketing in September 2007, proving that magazines are the number one driver of online searches and purchase is one of the most important pieces of joint industry research, according to Stevie Spring, chief executive of Future publishing speaking in the latest PPAtv interview. Read more on the PPA website Media 2008-01-31T00:00:37+00:00 http://www.bmrb.co.uk/news/article/january-media-update/ http://www.bmrb.co.uk/news/article/january-media-update/#When:13:46:37Z Download the January 2008 edition of Media Update. Media, Newsletters, Media update 2008-01-15T13:46:37+00:00