http://www.bmrb.co.uk/news/ Latest news from BMRB en BMRB Copyright 2008 2008-11-14T14:06:21+00:00 http://www.bmrb.co.uk/news/article/wealthy-but-demanding-ryder-cup-fans-require-a-tailored-approach-to-sponsor/ http://www.bmrb.co.uk/news/article/wealthy-but-demanding-ryder-cup-fans-require-a-tailored-approach-to-sponsor/#When:14:51:59Z Over five and a half million adults in Britain claim to be ‘very likely’ to follow this month’s Ryder Cup, data from BMRB Sport reveals. They represent an extremely lucrative group to advertisers, being twice as likely as the average adult to have an income of £50,000 or more and almost 50% more likely to own their home outright. In addition, they are far more likely than the average to be ‘Empty Nesters’, (aged 55+, married, but do not live with son/daughter), with resulting improvements in disposable income. Ryder Cup enthusiasts are also 31% more likely than the average adult… Sport 2008-09-15T14:51:59+00:00 http://www.bmrb.co.uk/news/article/britains-love-of-sport-latest-data-findings/ http://www.bmrb.co.uk/news/article/britains-love-of-sport-latest-data-findings/#When:09:05:36Z An update from BMRB’s TGI Sport+ Survey, September 2008. Click here to download the presentation Sport, TGI 2008-09-02T09:05:36+00:00 http://www.bmrb.co.uk/news/article/online-olympics-goes-mainstream/ http://www.bmrb.co.uk/news/article/online-olympics-goes-mainstream/#When:09:08:08Z More than 10 per cent of 16-64 year olds watched either live or highlights coverage of the Beijing Olympics on the internet, according to a survey by research consultancy BMRB. Read more on the SportBusiness.com website Sport 2008-08-29T09:08:08+00:00 http://www.bmrb.co.uk/news/article/olympic-brand-must-engage-young-britons-to-deliver-for-legacy-and-sponsors/ http://www.bmrb.co.uk/news/article/olympic-brand-must-engage-young-britons-to-deliver-for-legacy-and-sponsors/#When:16:26:47Z Almost a quarter of British adults, 11.7m people say they are very likely to follow coverage and results from Beijing next month. This is likely to translate into a large core audience for the BBC, with a further 9 million quite likely to dip into coverage. Nevertheless, research findings from BMRB’s TGI Sport+ survey suggest that the Beijing Olympics is struggling to engage with younger audiences in Britain, that it aspires to reach for both social and commercial reasons. Among 15-24s, only 15% are very likely to follow, compared to intention scores of 21% for Euro 2008 and 27% for… Sport 2008-07-23T16:26:47+00:00 http://www.bmrb.co.uk/news/article/consumer-engagement-can-peak-with-perfect-champions-league-final/ http://www.bmrb.co.uk/news/article/consumer-engagement-can-peak-with-perfect-champions-league-final/#When:11:29:37Z Even this embittered Arsenal fan can admit, the prospect of a Liverpool vs Manchester United final is the most exciting on offer. Of all the combinations possible, these two teams have by far the greatest combined following in the UK, three and a half times more than a Chelsea vs Barcelona final would naturally connect with. Newspapers hold up well as medium of choice The ability of sponsors to reach Champions League audiences isn’t not only restricted to TV coverage. In fact, 15% of those who followed the tournament in the last… Sport 2008-04-23T11:29:37+00:00 http://www.bmrb.co.uk/news/article/the-british-love-of-sport-data-on-our-favourite-sports-properties/ http://www.bmrb.co.uk/news/article/the-british-love-of-sport-data-on-our-favourite-sports-properties/#When:11:23:37Z An update from BMRB’s TGI Sport+ Survey March 2008. Download presentation here Sport 2008-03-19T11:23:37+00:00 http://www.bmrb.co.uk/news/article/lewis-hamilton-drives-f1-past-national-team-football/ http://www.bmrb.co.uk/news/article/lewis-hamilton-drives-f1-past-national-team-football/#When:11:17:37Z The Lewis Hamilton effect has lifted British support for F1 to 38% of the population, overtaking national team football, and the Champions League in the process. Other success stories from BMRB Sport’s latest TGI Sport+ survey include the Tour de France, whose London stages and British involvement raised popularity by three points to 25%. The overall popularity of most sporting properties didn’t change dramatically in 2007, with national team football surviving the failure to qualify for Euro 2008, and the FA Cup remaining at the head of the list despite an apparent drop (fieldwork did… Sport 2008-03-17T11:17:37+00:00 http://www.bmrb.co.uk/news/article/a-mind-to-exercise-effective-research-into-the-drivers-of-sporting-particip/ http://www.bmrb.co.uk/news/article/a-mind-to-exercise-effective-research-into-the-drivers-of-sporting-particip/#When:11:15:37Z Download the 'A Mind to Exercise' article Sport 2008-02-28T11:15:37+00:00 http://www.bmrb.co.uk/news/article/women-and-sports-media-wsff-conference-paper-2007/ http://www.bmrb.co.uk/news/article/women-and-sports-media-wsff-conference-paper-2007/#When:11:11:37Z View the Women and Sports Media: WSFF Conference paper 2007 Sport 2007-11-15T11:11:37+00:00 http://www.bmrb.co.uk/news/article/measurement-myths-sport-business-october-2007/ http://www.bmrb.co.uk/news/article/measurement-myths-sport-business-october-2007/#When:11:06:37Z View a PDF of the article in Sport Business October 2007 Sport 2007-10-01T11:06:37+00:00