http://www.bmrb.co.uk/news/ Latest news from BMRB en BMRB Copyright 2008 2008-11-14T14:06:21+00:00 http://www.bmrb.co.uk/news/article/online-advertising-influence-far-more-prevalent-in-spain-than-other-western/ http://www.bmrb.co.uk/news/article/online-advertising-influence-far-more-prevalent-in-spain-than-other-western/#When:11:06:01Z Online advertising influence far more prevalent in Spain than other Western European countries, BMRB’s new TGI Net Europa survey shows Spanish adults are a third more likely than other internet users in Western Europe to admit that online adverts influence the brands they buy, data from BMRB’s new TGI Net Europa survey reveals. With online advertising an increasingly dominant medium in its own right and the internet used more and more as a forum for consuming other media, there is a growing need for pan-European planners and media owners to understand how internet use can most effectively be exploited… Media, TGI, Press Release 2008-09-30T11:06:01+00:00 http://www.bmrb.co.uk/news/article/britains-love-of-sport-latest-data-findings/ http://www.bmrb.co.uk/news/article/britains-love-of-sport-latest-data-findings/#When:09:05:36Z An update from BMRB’s TGI Sport+ Survey, September 2008. Click here to download the presentation Sport, TGI 2008-09-02T09:05:36+00:00 http://www.bmrb.co.uk/news/article/july-2008-postscript-deadline/ http://www.bmrb.co.uk/news/article/july-2008-postscript-deadline/#When:10:17:37Z The next deadline for Postscript questions is 11th July. Postscript is the most cost-effective way of linking your custom data with TGI and is available exclusively to full subscribers of GB TGI. By merging bespoke information about your products or services with the full breadth of TGI data, Postscript can provide you with insights into your markets that your competitors can only dream of. Click here to find out more about BMRB Postscript service. Media, TGI 2008-06-12T10:17:37+00:00 http://www.bmrb.co.uk/news/article/university-aspiration-gap-stays-stubbornly-wide-survey-shows/ http://www.bmrb.co.uk/news/article/university-aspiration-gap-stays-stubbornly-wide-survey-shows/#When:00:00:37Z A multimillion-pound drive to encourage students from the poorest backgrounds to go to university has failed to narrow the gap between the numbers of poorest and richest teenagers wanting to get a degree, new figures show.To view the full contents of this article, please please click here to visit the Guardian website. TGI 2008-04-07T00:00:37+00:00 http://www.bmrb.co.uk/news/article/chewing-gum-across-europe/ http://www.bmrb.co.uk/news/article/chewing-gum-across-europe/#When:00:00:37Z Across the four TGI Europa countries - Britain, France, Germany, and Spain -  approaching 50% of adults (aged 15+) use chewing gum. Overall penetration has increased slightly over the past five years, driven by a steady rise in Spain. French adults are more likely than their British, Spanish, or German counterparts to chew gum, with almost 60% using the product. Sugar-free gum is considerably more popular than regular varieties in all markets except Germany. In Spain, for example, 90% of chewing gum consumers use a sugar-free version. Across all four markets, the profile of consumers is… TGI 2008-04-01T00:00:37+00:00 http://www.bmrb.co.uk/news/article/convenience-meals-across-europe/ http://www.bmrb.co.uk/news/article/convenience-meals-across-europe/#When:00:00:37Z Consumption of convenience meals across the four TGI Europa countries – Britain, France, Germany, and Spain – has increased steadily over the past five years. Britain and Germany have seen the biggest increases in penetration. In the latter country, the proportion of adults (aged 15+) who eat convenience meals has risen from 43% in 2003 to 48% today. As a result Germany is by some distance the biggest market for this type of product, followed by Britain with a penetration of 40%. In France and Spain penetration is much lower at less than 25%. Only two million French… TGI 2008-03-01T00:00:37+00:00 http://www.bmrb.co.uk/news/article/indigestion-remedies-across-europe/ http://www.bmrb.co.uk/news/article/indigestion-remedies-across-europe/#When:00:00:37Z Since 2000, the proportion of adults aged 15+ in Britain, France, Germany, and Spain who use over-the-counter indigestion or heartburn remedies has risen steadily from just over one-quarter to almost one-third of the total.  Of the four TGI Europa countries, Britain has the highest proportion of users with a penetration of almost 40%. Germany has the lowest penetration but given its size the highest number of daily users – 12.5 million. Unsurprisingly, use of indigestion or heartburn remedies increases with age. In Britain those aged 65+ are 30% more likely than the average adult to self-medicate in this… TGI 2008-03-01T00:00:37+00:00 http://www.bmrb.co.uk/news/article/multi-vitamins/ http://www.bmrb.co.uk/news/article/multi-vitamins/#When:00:00:37Z There are around 7.5m takers of multivitimins in Britain – a figure that has been pretty stable over the past couple of years but which has fallen from a recent peak of 8.5m five years ago. Supplying this market is a multi-million pound business as well as being highly competitive. But the rewards for getting a brand used on what is likely to be a daily basis are also great.Demographically the classic taker of multivitimins is a 25-44 ABC1 woman (perhaps around but TGI tells us that there is a lot more to understand about the broader market… TGI 2008-02-01T00:00:37+00:00 http://www.bmrb.co.uk/news/article/women-and-alcohol/ http://www.bmrb.co.uk/news/article/women-and-alcohol/#When:00:00:37Z According to TGI data, over the last twenty years the proportion of women (aged 18+) who drink alcohol has remained at a high level although it has shown a slight decline from 94% in 1998 to 87% today.  However, frequency of consumption has seen a noticeable increase over the same period from 28% of female drinkers in 1988 consuming alcohol at least twice a week to today’s figures of 41% - a rise of 46%!  To coincide with this, the number of female drinkers who agree that the point of drinking is to get drunk has reached an all-time high… TGI 2008-01-01T00:00:37+00:00 http://www.bmrb.co.uk/news/article/male-hair-styling-products-across-europe/ http://www.bmrb.co.uk/news/article/male-hair-styling-products-across-europe/#When:00:00:37Z Men in Germany are more likely than those in Britain, France, or Spain to use hair-styling products (gel, mousse, wax, etc).  One-third of German men use at least one such product.  In Spain, the country in which men are least likely to ‘style’ their hair, only one-quarter of men use styling products.    Since 2000, use of styling products amongst men has increased in Germany and France, and stayed fairly constant in Britain.  In the same period, the total number of users across the four TGI Europa countries has increased from 24 million to around 28 million.  TGI 2008-01-01T00:00:37+00:00