British Market Research Bureau

Meet the Team

Geoff Inglis

Geoff Inglis is a Senior Associate Director at BMRB International. Geoff's career in research spans almost 40 years across a variety of areas, notably Consumer, Business to Business, Media and Social Research in research agencies, advertising agencies and client companies. In the early 1990s he switched to Customer and Employee Satisfaction Research, soon becoming BMRB CSM's specialist in the engagement, loyalty and commitment modelling which is an essential component of these areas. In 1997 became a founder member of BMRB's Added Value Analysis unit (now Research Sciences), whose function is to help researchers and clients get more out of their data. Spends most of his time modelling relationships (customer, employee etc) using multiple regression, correlations, factor and cluster analysis, canonical correlations, penalty/reward analysis (MCA), structural equation modelling employing LISREL, and Fusion.

Helen Lambert

Helen graduated in Mathematical Sciences from the University of Bath. Since joining BMRB Social in 2005 Helen has worked in various project areas including complex sampling and weighting on a range of surveys, such as the Youth Cohort Survey, as well as Crime, Health, Leisure, Transport, Business and Finance fields. Analysis experience includes cluster analysis, factor analysis, regression & CHAID for many government surveys. She also conducts internal training of SPSS and her previous experience includes working for Department for Transport in Road Accident Statistics.

Joel Williams

Joel has over 10 years of experience in social policy research at BMRB and recently joined the Research Sciences team to pursue his interests in the practical application of survey methods. Since joining, he has been responsible for almost all of BMRB’s recent sample designs. Before this, Joel was occupied by two large-scale quantitative surveys for central government: the national survey of homeless families and young people (for DCLG), and ‘Taking Part’, the national survey of culture, leisure and sport (for DCMS). Joel was substantially responsible for the design of these surveys, carrying out feasibility studies for both. As part of his methodological brief, Joel has recently undertaken several split-sample incentive experiments as well as leading a ‘questionnaire experiment’ group within BMRB studying bias associated with socially desirable responses

Martin Van Staveren FMRS

Martin joined BMRB straight from university, having obtained a first class honours degree in Mathematics and Geography from the University of Birmingham. He then spent ten years as a research executive at BMRB, working on a wide variety of social and commercial research projects. In 1988 he moved across to BMRB's Chief Statistician, with responsibilities for survey design and statistical analysis on many of the agency's projects.

In 1995 Martin moved to TNS Harris as Technical Director, with responsibility for sampling and information services, statistical analysis and company training. After a five year spell away from the company, Martin returned to BMRB in 2000, as Technical and Quality Control Director for the Media Services division, working mainly on statistical and design aspects of Target Group Index. Martin has considerable experience in sampling and statistical issues on a wide range of continuous and ad hoc research. He lectures regularly on multivariate techniques and is one of the industry's favourite trainers, regularly making difficult statistical techniques understandable, for such organisations as the MRS and the MRG.

In Autumn of 2008, the Market Research Society (MRS) conferred upon Martin the fellowship of the society. This places Martin as one of around 100 individuals to be recognised for significant contributions to the field of Market Research.

Ryan Howard

Ryan is involved in many of the research projects consulting on methodology, survey design, weighting, and analysis. Since graduating from the University of Stellenbosch, with a Masters degree, his passion for research methods and statistics has continued to grow through a number consulting and lecturing positions. His previous experience also includes survey validation and other analysis work within Retail, Tourism and Transport.

Ryan undertakes audience segmentations, key driver analyses and data fusions on behalf of media owners and agencies. Ryan’s responsibilities also extend to the syndicated products such as e-commerce segmentation used on Internet Monitor and TGI net. His focus areas include Item Reliability Testing, Experimental Designs, Brand Mapping and Trade off Analyses. Ryan is a graduate member of the British Psychological Society.

Julio Funes

As a Senior Consultant for Enlightenment, Julio helps clients with his quantitative research and analysis expertise to turn data into actionable insights using multivariate techniques such as segmentation analyses.

Julio has a solid background in strategic planning, marketing and market research; gained after 8 years in a leading mobile phone operator in Latin America. Holding positions of Strategic Planning Manager and Marketing Manager, he advised top management on short and long term strategy definition, including tariff increases and new price plans & services. Here he built and managed multi-disciplinary teams for market research, marketing decision support systems, forecasting and modelling.

Prior to his extensive work in telecoms, Julio gained invaluable experience as a consultant for Deloitte, focussing on systems and business process optimization, and also at Procter & Gamble. Julio has an M.Sc. in Operational Research from the University of Southern California.