British Market Research Bureau

Driving Participation

We can help you grow participation in your sport with one simple promise:

we will identify the true drivers and barriers to participation in your specific sport, and help you design a holistic marketing strategy to address them

Here's an example of our approach from the trade magazine Sports Management:

  • A Mind to Exercise: the Drivers and Barriers of Sports Participation

We are also the agency behind Taking Part, the Governments survey of sporting and cultural activity in England.

Contact: James Smythe, 020 8433 4456, Send email