British Market Research Bureau

Sponsorship Planning

Sports sponsorship need not be planned separately from your clients' other marketing communications. Our new TGI Sport+ survey enables you to:

  • Plan sponsorship activity alongside other media, using the same target audiences
  • Optimise activation media spend against those exposed to the main sponsorship
  • Identify the most engaged fans, and where to reach them with more involving communications

TGI Sport+ is available on subscription to existing TGI clients.

View the TGI Sport+ product sheet