British Market Research Bureau

Sports Market Insights

We can provide you with sports market insights for over 60 countries worldwide, right now, though our Global TGI network of research studies, and BMRB Sport's expert analyst team. More in-depth analysis of target audiences, sponsor product sectors and media are explained in the Sponsorship Planning and Rights Sales sections.

Here are two examples of data from the UK:

  • UK Sports Property Ranker
  • "Britain's Love of Sport", our most popular events, teams and personalities

For a quick and cost-effective survey of the UK market, BMRB offers four weekly Omnibus studies (face to face, telephone, mobile and online), and a monthly Children's omnibus (face-to-face).

Example:

  • Next-day media analysis of the 2008 John Smith's Grand National, using the new BMRB Mobile Omnibus

Fans of specific sports can be hard to find, so we've built a Sports Fans' Panel with our sister company Lightspeed Research.